OpenText Magellan Risk Guard - Braze Integration and Automation

Common Integration Use Cases Between OpenText Magellan Risk Guard and Braze

1. Pre-send content compliance screening for marketing campaigns

Data flow: Braze ? OpenText Magellan Risk Guard ? Braze

Before a campaign is launched, Braze campaign copy, subject lines, push notifications, SMS text, and dynamic content can be sent to OpenText Magellan Risk Guard for AI-based review. The system flags sensitive, non-compliant, or potentially reputationally risky language, such as unapproved claims, regulated terms, or confidential references. Approved content is then released in Braze for execution.

Business value: Reduces legal and compliance review time, lowers the risk of sending problematic customer communications, and helps marketing teams launch campaigns faster with fewer manual checks.

2. Detection and remediation of sensitive data in customer engagement content

Data flow: Braze ? OpenText Magellan Risk Guard

Customer service notes, user-generated content, or imported message templates used in Braze can be scanned for sensitive information such as personal data, account details, or regulated content. When issues are detected, OpenText Magellan Risk Guard can trigger remediation workflows for review, redaction, or approval before the content is used in customer-facing messages.

Business value: Prevents accidental exposure of sensitive information in outbound communications and supports stronger privacy and data handling controls across marketing operations.

3. Compliance monitoring of personalized messaging at scale

Data flow: Braze ? OpenText Magellan Risk Guard

Braze often uses personalization tokens and audience attributes to tailor messages. This integration can monitor generated message variants across segments and channels to identify risky combinations, such as personalized offers that reference restricted attributes or content that may violate internal policy. Risk Guard can continuously assess message outputs and alert compliance teams when thresholds are exceeded.

Business value: Enables scalable oversight of highly personalized campaigns without requiring manual review of every message variant.

4. Risk-based suppression of customer communications

Data flow: OpenText Magellan Risk Guard ? Braze

When OpenText Magellan Risk Guard identifies a customer record, document, or communication thread as high risk, it can send suppression or restriction signals to Braze. Braze can then exclude those users from certain campaigns, pause outbound messages, or route them into a restricted communication path until the issue is resolved.

Business value: Helps organizations avoid sending marketing or service messages to customers involved in legal, compliance, or reputational risk cases.

5. Governance of regulated campaign approvals

Data flow: Braze ? OpenText Magellan Risk Guard ? workflow systems or Braze

For industries such as financial services, healthcare, or insurance, campaign content in Braze can be routed through OpenText Magellan Risk Guard for policy-based review and approval. The platform can classify content by risk level and send only high-risk or exception cases to compliance teams, while low-risk content proceeds automatically.

Business value: Improves governance, shortens approval cycles, and creates an auditable review trail for regulated communications.

6. Post-send audit and regulatory evidence collection

Data flow: Braze ? OpenText Magellan Risk Guard

After campaigns are sent, Braze message logs, content versions, and audience details can be ingested into OpenText Magellan Risk Guard for audit analysis. The platform can identify whether any outbound communications contained restricted language or sensitive references and preserve evidence for internal audits, legal review, or regulatory inquiries.

Business value: Strengthens defensibility during audits and investigations while reducing the effort required to reconstruct campaign decisions.

7. Closed-loop remediation for risky customer journeys

Data flow: OpenText Magellan Risk Guard ? Braze

When OpenText Magellan Risk Guard detects a risky message or content source, it can notify Braze to stop, modify, or reroute the related customer journey. Braze can then update the journey logic, suppress the affected step, or replace the content with an approved version. Once remediation is complete, the corrected content can be revalidated before reactivation.

Business value: Creates a controlled feedback loop that reduces the chance of repeated compliance issues and improves operational response time.

8. Cross-functional risk intelligence for marketing and compliance teams

Data flow: Bi-directional

OpenText Magellan Risk Guard can provide risk findings, content classifications, and remediation status to Braze stakeholders, while Braze can share campaign metadata, audience segments, and message history back to Risk Guard. This gives compliance, legal, and marketing teams a shared view of where risk is emerging and how it is being addressed across campaigns and channels.

Business value: Improves collaboration between marketing and risk functions, supports faster decision-making, and helps organizations maintain customer engagement without compromising compliance.