OpenText DAM (OTMM) - 3Play Media Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and 3Play Media

OpenText DAM (OTMM) is well suited for managing rich media assets such as product images, campaign creative, museum collections, and broadcast video. 3Play Media specializes in media accessibility and video workflow services such as transcription, captioning, subtitles, audio description, and related localization outputs. Together, they can streamline video publishing, improve accessibility compliance, and reduce manual handoffs between content, marketing, and media operations teams.

• Caption and transcript generation for marketing and broadcast video: OTMM ? 3Play Media ? OTMM. When a video asset is approved in OTMM, it is automatically sent to 3Play Media for transcription and caption creation. The completed captions, transcripts, and subtitle files are then returned to OTMM and attached to the original asset for reuse across web, social, internal portals, and broadcast distribution. This reduces manual file handling and speeds up content release.
• Accessibility workflow for product and campaign videos: OTMM ? 3Play Media. Product demo videos, campaign spots, and event recordings stored in OTMM can be routed to 3Play Media as part of an approval workflow before publication. Accessibility deliverables such as closed captions and transcripts are generated and used to meet internal brand standards and accessibility requirements before assets are distributed to e-commerce sites, partner channels, or media platforms.
• Localized subtitle delivery for global content distribution: OTMM ? 3Play Media ? OTMM. For organizations publishing video content in multiple regions, OTMM can send source videos to 3Play Media for subtitle creation in multiple languages. The resulting subtitle files are returned to OTMM and linked to the master asset, enabling regional teams to publish localized versions without duplicating media management processes.
• Searchable transcript enrichment for media libraries: 3Play Media ? OTMM. After 3Play Media generates transcripts, OTMM can ingest the transcript text as metadata to improve search and discovery across large video libraries. This is especially valuable for museums, heritage organizations, and marketing teams that need to locate specific moments, topics, or spoken references within long-form video content.
• Compliance-ready publishing for public-facing video assets: OTMM ? 3Play Media ? OTMM. Before a video is published to a website, streaming platform, or partner portal, OTMM can trigger 3Play Media to produce caption files and transcripts required for accessibility and compliance. Once returned, OTMM can enforce a publishing rule that prevents distribution until the required accessibility files are attached, reducing legal and reputational risk.
• Event and conference media turnaround: OTMM ? 3Play Media ? OTMM. Recorded keynote sessions, panel discussions, and event highlight videos stored in OTMM can be sent to 3Play Media immediately after ingestion. Captions and transcripts are returned quickly so marketing and communications teams can repurpose the content for on-demand viewing, social clips, and internal knowledge sharing with minimal delay.
• Broadcast and on-demand video package preparation: OTMM ? 3Play Media. For short-form and long-form broadcast assets managed in OTMM, 3Play Media can provide caption files, transcripts, and other accessibility outputs needed for delivery to TV, OTT, and on-demand platforms. This integration helps media operations teams standardize deliverables and reduce last-minute formatting work.

These integrations are most effective when OTMM serves as the system of record for media assets and 3Play Media acts as the specialized service for accessibility and language deliverables. The result is a cleaner production workflow, faster publishing cycles, and better governance across content teams.