OpenText DAM (OTMM) - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Brandfolder

OpenText DAM (OTMM) is well suited for managing high-volume, structured digital assets such as product images, video, broadcast content, and museum or heritage collections. Brandfolder excels at making approved brand and marketing assets easy to find, share, and use consistently across teams. Together, they can support a controlled source of truth in OTMM while distributing curated, brand-ready assets into Brandfolder for broader business use.

• Curated asset publishing from OTMM to Brandfolder
  Marketing or product teams can publish approved images, videos, and campaign assets from OpenText DAM (OTMM) into Brandfolder for easy access by regional teams, agencies, and sales users. This reduces duplicate requests, improves discoverability, and ensures only finalized assets are exposed for downstream use.
• Product image syndication to brand and channel teams
  When product images are updated in OpenText DAM (OTMM), selected renditions and metadata can be pushed to Brandfolder for use in sales enablement, ecommerce, and campaign materials. This helps maintain consistency across product launches while reducing manual reformatting and file sharing.
• Brand-approved asset feedback loop from Brandfolder to OTMM
  Brandfolder users can flag assets, request replacements, or submit updated versions that are then routed back to OpenText DAM (OTMM) for review and master asset management. This supports governed collaboration while keeping OTMM as the authoritative repository for controlled assets.
• Campaign asset distribution across global teams
  Central marketing teams can manage master campaign assets in OpenText DAM (OTMM) and automatically distribute localized or approved variants to Brandfolder collections for country teams and agencies. This improves speed to market and reduces the risk of teams using outdated or noncompliant materials.
• Metadata synchronization for better search and governance
  Key metadata such as product name, campaign, usage rights, expiration date, region, and asset type can be synchronized from OpenText DAM (OTMM) to Brandfolder. This enables more accurate search, filtering, and compliance control in Brandfolder without requiring duplicate data entry.
• Broadcast and video asset distribution for marketing reuse
  Long-form and short-form video assets managed in OpenText DAM (OTMM) can be published to Brandfolder as approved clips, trailers, or social cutdowns for marketing and communications teams. This allows non-technical users to quickly locate approved video content while preserving the master files and edit history in OTMM.
• Museum and heritage collection asset access for external stakeholders
  Cultural institutions can store high-resolution collection images and archival video in OpenText DAM (OTMM) and share selected public-facing or partner-facing assets through Brandfolder. This creates a controlled access layer for educators, sponsors, and content partners without exposing the full archive.
• Lifecycle and expiration management for distributed assets
  Usage rights, expiration dates, and asset status maintained in OpenText DAM (OTMM) can be used to automatically update or retire assets in Brandfolder when licenses expire or campaigns end. This reduces legal and brand risk by preventing outdated or unauthorized content from remaining accessible.

These integrations are most effective when OpenText DAM (OTMM) serves as the master system for governed asset storage and Brandfolder acts as the user-friendly distribution layer for approved brand and marketing content.