OpenText DAM (OTMM) - Braze Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Braze

OpenText DAM (OTMM) is well suited for managing approved product images, campaign creative, event media, and broadcast assets across the enterprise. Braze is designed to activate customer engagement through personalized, real-time messaging across email, push, in-app, SMS, and other channels. Together, they can connect governed media assets with customer-facing campaigns, improving speed to market, brand consistency, and personalization at scale.

• Approved campaign asset delivery from OpenText DAM (OTMM) to Braze: Marketing teams can push finalized images, banners, and video thumbnails from OpenText DAM (OTMM) into Braze campaign templates for email, push, and in-app messages. This ensures only brand-approved assets are used in customer communications, reducing manual file handling and lowering the risk of outdated or unapproved creative being sent.
• Dynamic product image synchronization for personalized Braze campaigns: Product images maintained in OpenText DAM (OTMM) can be synchronized to Braze for use in personalized product recommendations, abandoned cart messages, and replenishment reminders. This supports consistent visual merchandising across channels and helps teams deliver more relevant offers using the latest product imagery.
• Localized media distribution for regional customer engagement: OpenText DAM (OTMM) can store region-specific or language-specific creative variants, then distribute the correct asset set to Braze based on customer locale, market, or campaign segment. This enables regional marketing teams to launch localized campaigns faster while maintaining centralized governance over approved media.
• Event and experiential content activation in Braze: Photos and short-form videos from company events, product launches, or trade shows stored in OpenText DAM (OTMM) can be published into Braze for post-event nurture campaigns, attendee follow-up, and lead conversion journeys. This helps marketing teams reuse high-value event content quickly and keeps follow-up messaging visually compelling.
• Automated asset status updates from Braze back to OpenText DAM (OTMM): Braze campaign performance data such as asset usage, campaign association, or content engagement can be sent back to OpenText DAM (OTMM) to enrich asset metadata. This gives content managers visibility into which images or videos are driving engagement and supports better future asset selection and governance.
• Cross-team workflow for creative approval and campaign launch: Creative teams can manage asset approval in OpenText DAM (OTMM), while campaign managers in Braze consume only approved versions for execution. A bi-directional workflow can notify marketers when assets are approved, updated, or expired, reducing launch delays and preventing the use of obsolete creative in live campaigns.
• Broadcast and streaming media promotion using DAM-managed thumbnails and trailers: Media organizations can store trailers, key art, and promotional stills in OpenText DAM (OTMM) and use them in Braze to promote new episodes, live broadcasts, or on-demand content. Braze can then personalize these promotions by audience preference, subscription status, or viewing history, improving content discovery and retention.

These integrations are most valuable when OpenText DAM (OTMM) remains the system of record for approved media assets, while Braze serves as the activation layer for customer-facing messaging. The result is faster campaign execution, stronger brand control, and more personalized engagement across channels.