OpenText DAM (OTMM) - Centric Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Centric

OpenText DAM (OTMM) and Centric complement each other well in design, product development, and go-to-market workflows. Centric manages product concept, development, and product data across teams, while OTMM manages rich media assets such as product images, campaign creative, event media, and broadcast content. Integrating the two platforms helps ensure that approved product information and approved digital assets stay aligned from concept through launch and distribution.

1. Product Image and Video Sync from DAM to PLM

Data flow: OpenText DAM (OTMM) to Centric

Approved product images, lifestyle photography, and product videos stored in OTMM can be pushed into Centric and linked to the relevant product record, style, or collection. This gives design, merchandising, and product development teams direct access to the latest approved media without searching across separate repositories.

• Ensures product teams use current, approved visuals during development reviews
• Reduces duplicate asset storage and manual file sharing
• Improves alignment between product specifications and visual representation

2. Product Launch Asset Packaging for Cross Functional Teams

Data flow: Bi directional

Centric can send launch-ready product data such as style numbers, colorways, season, and launch dates to OTMM, where marketing assets are organized and tagged against the same product structure. OTMM can then return approved campaign images and videos to Centric for launch planning and stakeholder review.

• Supports coordinated launch readiness across product, marketing, and sales teams
• Creates a single reference point for product and media assets
• Speeds up launch approvals by reducing back and forth between teams

3. Collection and Assortment Visual Review

Data flow: OpenText DAM (OTMM) to Centric

For design driven industries, OTMM can provide collection imagery, line sheet visuals, and assortment photography to Centric so product managers and designers can review how items appear within a broader collection. This is especially useful during seasonal planning and assortment validation.

• Improves decision making during line planning and assortment reviews
• Helps teams validate visual consistency across a collection
• Supports faster sign off on product groups and seasonal ranges

4. Marketing Campaign Asset Association to Product Records

Data flow: OpenText DAM (OTMM) to Centric

Campaign assets such as banners, product shots, social media visuals, and promotional videos can be linked from OTMM to the corresponding product records in Centric. This allows product and marketing teams to see which assets are associated with each item, season, or launch phase.

• Improves traceability between product development and campaign execution
• Helps ensure only approved assets are used for each product launch
• Supports faster coordination between merchandising and marketing operations

5. Product Data Driven Asset Tagging and Metadata Enrichment

Data flow: Centric to OpenText DAM (OTMM)

Centric can provide structured product metadata such as SKU, product name, category, season, color, material, and launch status to OTMM. OTMM uses this data to automatically tag and organize media assets, making them easier to search, govern, and distribute.

• Reduces manual metadata entry and tagging errors
• Improves searchability and reuse of assets across teams and channels
• Ensures media assets stay aligned with current product master data

6. Channel Ready Product Content Distribution

Data flow: Bi directional

Centric can provide finalized product attributes and launch status to OTMM, which then distributes approved images and videos to downstream channels such as e commerce, retail partners, marketplaces, and print production. Status updates from OTMM can be returned to Centric to confirm which assets are approved and published.

• Supports consistent product presentation across distribution channels
• Reduces launch delays caused by missing or outdated media
• Improves governance over what content is published externally

7. Heritage and Museum Collection Content Management

Data flow: OpenText DAM (OTMM) to Centric

For museums and heritage organizations that manage physical collections, OTMM can store and organize digital photos and videos of artifacts, exhibits, and collections. Centric can then reference this media alongside collection development or exhibit planning data, helping teams coordinate content, documentation, and presentation planning.

• Supports richer documentation of physical collections
• Improves collaboration between curatorial, content, and operations teams
• Creates a consistent record of collection related media and associated data

8. Event and Broadcast Asset Alignment with Product and Campaign Plans

Data flow: OpenText DAM (OTMM) to Centric

Marketing event footage, company event photography, and broadcast assets managed in OTMM can be linked to product launches or campaign initiatives in Centric. This helps teams connect promotional media to the relevant product season, collection, or launch milestone.

• Provides visibility into supporting media for launch and campaign planning
• Helps teams reuse event and broadcast content across product initiatives
• Improves coordination between product, brand, and media teams

Overall, integrating OpenText DAM (OTMM) with Centric creates a more connected product and content workflow. Centric governs product development and product data, while OTMM governs rich media and approved assets. Together, they reduce manual handoffs, improve data consistency, and help teams move from concept to launch with fewer delays and better control.