OpenText DAM (OTMM) - Glean Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Glean

OpenText DAM (OTMM) is a system of record for rich media assets such as product images, marketing creative, event photography, museum collections, and broadcast video. Glean is an enterprise search and knowledge discovery platform that helps employees find information across systems, surface relevant content, and accelerate work. Together, they can improve asset discoverability, reduce duplicate work, and make approved media easier to find and use across teams.

1. Enterprise search across approved media assets

Data flow: OpenText DAM (OTMM) to Glean

Index asset metadata, titles, descriptions, tags, usage rights, product associations, and version status from OTMM into Glean so users can search for approved images and videos from a single search experience.

• Marketing teams quickly find campaign-ready assets without logging into the DAM first.
• Product teams locate the latest product imagery tied to specific SKUs or launches.
• Museum or heritage staff retrieve collection media by object name, era, or exhibit.

Business value: Faster asset discovery, fewer duplicate requests to creative teams, and better reuse of approved content.

2. Contextual search from product and campaign workspaces

Data flow: Bi-directional, with Glean surfacing OTMM content in context

When users search in Glean for a product, campaign, event, or collection topic, Glean can surface related OTMM assets alongside documents, emails, and project files. This gives teams a complete view of related content in one place.

• A product manager searching for a new launch sees associated product photos and videos from OTMM.
• A campaign manager finds creative assets linked to the campaign brief and launch plan.
• A curator sees exhibit notes plus related collection images and video documentation.

Business value: Better decision-making and less time spent switching between systems.

3. Rights-aware asset discovery for marketing and distribution teams

Data flow: OpenText DAM (OTMM) to Glean

Expose usage rights, expiration dates, territory restrictions, channel approvals, and license terms from OTMM in Glean search results so users can identify only assets that are safe to use.

• Regional marketing teams can filter for assets cleared for local markets.
• Digital publishing teams can avoid expired or restricted media.
• Broadcast teams can find approved clips for short-form and long-form distribution.

Business value: Reduced compliance risk, fewer licensing violations, and faster content approval cycles.

4. Asset request and handoff workflow for creative operations

Data flow: Glean to OpenText DAM (OTMM)

When users discover an asset in Glean but need a different format, crop, resolution, or derivative version, Glean can route the request to OTMM or the creative operations process tied to OTMM.

• Sales teams request a web-optimized version of a product image.
• Event teams request a social media cutdown from a longer video asset.
• Curatorial teams request a high-resolution archival copy for publication.

Business value: Streamlined service requests, fewer manual emails, and improved turnaround time for asset delivery.

5. Cross-team knowledge hub for campaign and launch execution

Data flow: Bi-directional

Use Glean to connect OTMM assets with campaign plans, launch documents, briefing materials, and stakeholder communications. This helps teams understand not just where an asset lives, but how and when it should be used.

• Campaign managers can find the final approved hero image plus the launch brief and channel plan.
• Agency partners can locate the correct creative version and supporting usage guidelines.
• Field marketing teams can access localized assets and related rollout instructions.

Business value: Better campaign consistency, fewer version control issues, and smoother cross-functional execution.

6. Product content enrichment and governance

Data flow: OpenText DAM (OTMM) to Glean, with feedback signals from Glean usage patterns

Surface OTMM asset metadata in Glean so product, merchandising, and content teams can identify missing tags, incomplete descriptions, or poorly governed assets. Search behavior in Glean can also reveal what users are looking for but not finding easily.

• Teams identify product images that lack SKU mapping or category tags.
• Content owners see which assets are frequently searched and can improve metadata quality.
• Governance teams spot outdated or duplicate media that should be archived.

Business value: Higher metadata quality, better findability, and improved DAM governance.

7. Museum and heritage collection media discovery

Data flow: OpenText DAM (OTMM) to Glean

For museums and heritage organizations, OTMM can store digital photos and video of physical collections. Glean can index this content so researchers, educators, and internal staff can search across collection media and related documentation.

• Curators find object images linked to exhibit planning documents.
• Education teams locate media for public programs and digital learning content.
• Researchers search by collection theme, artifact type, or accession reference.

Business value: Improved access to collection media, faster exhibit preparation, and better reuse of archival content.

8. Broadcast and video production support search

Data flow: OpenText DAM (OTMM) to Glean

Index broadcast asset metadata, clip descriptions, production notes, talent references, and program associations from OTMM into Glean so production teams can find the right footage quickly.

• Editors search for b-roll, interview clips, or event footage by topic or date.
• Producers locate approved assets for short-form social edits or long-form programming.
• Archive teams retrieve source material and associated production documentation.

Business value: Faster production cycles, better reuse of archived footage, and reduced time spent searching media libraries.

Overall, integrating OpenText DAM (OTMM) with Glean creates a stronger content discovery layer across the enterprise. OTMM remains the authoritative repository for rich media, while Glean makes that media easier to find, understand, and use in day-to-day business workflows.