OpenText DAM (OTMM) - OpenText Core Case Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and OpenText Core Case

OpenText DAM (OTMM) is optimized for managing rich media and product-related digital assets, including images, video, campaign content, and broadcast materials. OpenText Core Case is designed to manage case-centric work where teams need to investigate, review, approve, or resolve issues using a unified view of content, data, and tasks. Together, they support workflows where media assets must be governed, reviewed, approved, or linked to operational cases.

1. Marketing Asset Review and Approval Cases

Data flow: OpenText DAM (OTMM) to OpenText Core Case

When marketing teams upload campaign images, videos, or event assets into OpenText DAM (OTMM), a case can be automatically created in OpenText Core Case for review and approval. The case includes the asset metadata, version history, usage rights, and assigned reviewers. Legal, brand, and regional marketing teams can then complete approval tasks in a controlled workflow before the asset is released for campaign use.

Business value: Reduces approval delays, improves brand compliance, and creates a clear audit trail for campaign asset signoff.

2. Product Image Exception Handling for Commerce and PIM Teams

Data flow: OpenText DAM (OTMM) to OpenText Core Case

If product images in OpenText DAM (OTMM) fail quality checks, are missing required renditions, or do not meet channel specifications, a case can be opened in OpenText Core Case for resolution. The case can route to product content teams, photographers, or digital commerce operations with tasks to correct metadata, replace the image, or regenerate derivatives. Once resolved, the updated asset status is reflected back in DAM for downstream distribution.

Business value: Speeds up product content remediation and reduces errors in e-commerce and distribution channels.

3. Rights and Usage Compliance Review for Media Assets

Data flow: OpenText DAM (OTMM) to OpenText Core Case

For images and videos with time-bound licensing, talent restrictions, or geographic usage limits, OpenText DAM (OTMM) can trigger a compliance case in OpenText Core Case when an asset is selected for use outside approved terms. Compliance teams can review the asset, attached license documents, and intended usage context before approving or rejecting the request.

Business value: Helps prevent rights violations, lowers legal exposure, and ensures controlled reuse of licensed content.

4. Museum and Heritage Collection Review Cases

Data flow: OpenText DAM (OTMM) to OpenText Core Case

Museums and heritage organizations often use OpenText DAM (OTMM) to store digital photos and videos of physical collections. When curators identify an item requiring provenance review, conservation assessment, or catalog correction, a case can be created in OpenText Core Case with the related media, descriptive metadata, and notes. The case can be assigned to curators, archivists, or conservation staff for investigation and resolution.

Business value: Improves accountability for collection review processes and centralizes evidence needed for curatorial decisions.

5. Broadcast Asset Clearance and Editorial Review

Data flow: OpenText DAM (OTMM) to OpenText Core Case

Broadcast teams managing short-form and long-form video assets can use OpenText DAM (OTMM) as the source of truth for media files, while OpenText Core Case manages clearance and editorial review. If a clip requires fact-checking, subtitle correction, or legal clearance before airing or publishing, a case is created with the relevant asset links and tasks for editorial, legal, and compliance stakeholders.

Business value: Reduces production risk, improves content governance, and shortens review cycles for broadcast publishing.

6. Customer Support Case Enrichment with Visual Evidence

Data flow: OpenText Core Case to OpenText DAM (OTMM)

In customer support or claims scenarios, agents working in OpenText Core Case can attach or request product images and videos from OpenText DAM (OTMM) to support investigation. For example, a support case involving damaged goods, incorrect product delivery, or product defect can be enriched with reference images, instructional videos, or campaign visuals to help resolve the issue faster.

Business value: Gives agents better context, improves first-contact resolution, and supports more consistent case outcomes.

7. Incident or Compliance Case Evidence Management

Data flow: Bi-directional

When OpenText Core Case is used for investigations or compliance matters, teams may need to collect, preserve, and reference media evidence stored in OpenText DAM (OTMM). The case can pull in relevant images and videos as evidence, while updates from the case such as review status, disposition, or retention instructions can be written back to DAM. This is especially useful for incidents involving facilities, events, product recalls, or policy violations.

Business value: Strengthens evidence handling, supports auditability, and ensures media assets are governed according to case outcomes.

8. Campaign Issue Resolution and Asset Replacement Workflow

Data flow: OpenText Core Case to OpenText DAM (OTMM)

When a campaign team identifies an issue with a published asset such as an outdated image, incorrect video cut, or missing localized version, a case can be opened in OpenText Core Case and linked to the affected asset in OpenText DAM (OTMM). The case tracks the issue, assigns remediation tasks, and coordinates replacement or reapproval of the corrected asset before redistribution to channels.

Business value: Improves responsiveness to content issues, reduces rework, and helps maintain consistency across channels and regions.