OpenText DAM (OTMM) - OpenText File 360 Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and OpenText File 360

OpenText DAM (OTMM) is optimized for managing rich media and brand assets such as product images, videos, campaign content, and broadcast files. OpenText File 360 is built for secure, governed file sharing and collaboration across internal teams and external partners. Together, they support controlled asset distribution, review cycles, and compliance-driven collaboration across the content lifecycle.

• Secure external review and approval of marketing assets
  Data flow: OpenText DAM (OTMM) to OpenText File 360
  Marketing teams can publish selected campaign images, videos, and creative files from OTMM into File 360 for agency, legal, or regional review. File 360 provides controlled access, expiration dates, and audit trails so external reviewers can comment and approve without receiving uncontrolled copies by email or consumer file-sharing tools.
• Controlled distribution of product images to sales and channel partners
  Data flow: OpenText DAM (OTMM) to OpenText File 360
  Product marketing teams can push approved product photography and packaging assets from OTMM into File 360 for distributors, resellers, and e-commerce partners. This ensures partners receive the latest approved files with version control and access restrictions, reducing outdated asset usage and brand inconsistency.
• Secure collaboration on broadcast and media production files
  Data flow: Bi-directional
  Production teams can store master video assets in OTMM while sharing working cuts, review files, and delivery packages through File 360 with editors, producers, and broadcasters. Feedback and revised files can move back into OTMM once approved, creating a governed workflow for high-value media production.
• Heritage and museum collection image sharing with researchers and curators
  Data flow: OpenText DAM (OTMM) to OpenText File 360
  Museums and heritage organizations can manage high-resolution collection images and video in OTMM, then share selected files through File 360 with researchers, curators, or exhibition partners. This supports secure access to sensitive cultural assets while preserving rights management and auditability.
• Campaign asset handoff to regional marketing teams
  Data flow: OpenText DAM (OTMM) to OpenText File 360
  Global marketing can distribute approved campaign kits, including images, videos, and localized creative files, from OTMM to File 360 for regional teams. File 360 enables controlled access by market, role, or project, helping local teams work with the correct assets while maintaining governance over master content.
• External vendor delivery of final production files and specifications
  Data flow: OpenText DAM (OTMM) to OpenText File 360
  Creative agencies, print vendors, and post-production houses can receive final approved assets from OTMM through File 360, along with supporting documents such as usage guidelines, metadata sheets, and delivery instructions. This reduces manual file transfer effort and provides a clear audit trail for compliance and accountability.
• Return of annotated files and revised deliverables from collaborators
  Data flow: OpenText File 360 to OpenText DAM (OTMM)
  External collaborators can upload annotated proofs, revised video cuts, or corrected image files into File 360, which are then ingested back into OTMM for final asset management and publishing. This creates a structured intake process for revisions while keeping the authoritative asset record in DAM.
• Governed sharing of event media with internal stakeholders
  Data flow: OpenText DAM (OTMM) to OpenText File 360
  Corporate communications and HR teams can share event photos and highlight videos from OTMM to File 360 for executives, local offices, or internal project teams. File 360 provides secure access and download controls, making it easier to distribute sensitive internal media without losing oversight.

These integrations are most valuable when OTMM remains the system of record for approved rich media, while File 360 acts as the secure collaboration and distribution layer for controlled sharing with internal and external stakeholders.