OpenText DAM (OTMM) - OpenText InfoArchive Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and OpenText InfoArchive

OpenText DAM (OTMM) and OpenText InfoArchive complement each other well in organizations that need both active digital asset management and long-term compliant retention. OTMM is optimized for managing rich media and product-related assets in day-to-day business workflows, while InfoArchive is designed for secure, policy-driven archiving, retention, and legacy system decommissioning. Together, they support a lifecycle approach where assets are actively used in OTMM and then preserved in InfoArchive when they are no longer operationally active but still need to be retained for compliance, audit, or historical reference.

1. Archive expired marketing campaign assets after campaign close

Data flow: OpenText DAM (OTMM) to OpenText InfoArchive

Marketing teams often maintain large volumes of campaign images, videos, banners, and event assets in OTMM while campaigns are active. Once a campaign ends, approved final versions, usage records, and associated metadata can be transferred to InfoArchive for long-term retention. This preserves evidence of what was published, when it was used, and under which approvals, without keeping inactive assets in the operational DAM.

• Reduces clutter in OTMM and improves search performance for active users
• Supports legal, brand, and audit requirements for campaign history
• Enables controlled retention and disposition based on policy

2. Retain product imagery and video used for discontinued products

Data flow: OpenText DAM (OTMM) to OpenText InfoArchive

Manufacturers and retailers often need to keep product images, packaging visuals, and product videos after a product is discontinued for warranty, regulatory, or customer service reasons. OTMM can remain the system of record for active product media, while InfoArchive stores final approved asset renditions and metadata once the product is retired. This ensures historical product documentation remains accessible without keeping obsolete content in the live DAM.

• Preserves evidence for product claims, labeling, and compliance reviews
• Supports customer service and legal teams with historical reference material
• Allows OTMM to focus on current product lines and active distribution channels

3. Archive museum and heritage collection media for long-term preservation

Data flow: OpenText DAM (OTMM) to OpenText InfoArchive

Museums and heritage organizations use OTMM to manage high-resolution images and videos of collections, exhibitions, and restoration work. When assets are no longer part of active exhibit planning or digital publishing workflows, they can be archived in InfoArchive with preservation metadata, provenance details, and access controls. This creates a durable record of collection media while reducing operational storage costs in the DAM.

• Maintains long-term access to cultural and historical media assets
• Supports provenance, authenticity, and archival governance requirements
• Separates active curation workflows from preservation storage

4. Preserve broadcast and on-demand media masters after publication

Data flow: OpenText DAM (OTMM) to OpenText InfoArchive

Media and broadcast organizations can use OTMM to manage short-form and long-form video assets during production, approval, and distribution. After content is published to TV, streaming, or on-demand platforms, the final master files, subtitles, thumbnails, and release metadata can be archived in InfoArchive. This provides a compliant record of published content while keeping OTMM focused on current production and distribution work.

• Retains final broadcast masters and publication evidence
• Supports rights management and content audit requirements
• Reduces storage pressure on the operational media repository

5. Archive approved brand assets and usage history for governance

Data flow: OpenText DAM (OTMM) to OpenText InfoArchive

Brand and creative teams often need to retain approved logos, campaign visuals, templates, and usage approvals for policy and governance purposes. OTMM can manage the active library of brand assets, while InfoArchive stores superseded versions, approval records, and final published renditions. This helps organizations prove which asset version was approved and used at a specific point in time.

• Improves brand governance and version traceability
• Supports audit requests and dispute resolution
• Ensures only current approved assets remain prominent in OTMM

6. Decommission legacy media or content repositories while preserving asset access

Data flow: Legacy repository or OTMM to OpenText InfoArchive, with OTMM as the active front end if needed

Organizations replacing older media repositories or retiring custom content systems can migrate historical images, videos, and metadata into InfoArchive to preserve access and meet retention obligations. If OTMM is the new active DAM, selected archived assets can be surfaced back to OTMM for reuse or reference, while the full historical record remains in InfoArchive. This approach supports system retirement without losing business-critical media history.

• Enables legacy system shutdown and cost reduction
• Preserves searchable access to historical assets and metadata
• Reduces risk during platform modernization programs

7. Retain event media and executive communications for compliance and corporate memory

Data flow: OpenText DAM (OTMM) to OpenText InfoArchive

Corporate communications teams often store event photography, keynote videos, internal announcements, and executive media in OTMM for immediate reuse across channels. After the event or communication cycle ends, final approved assets and associated metadata can be archived in InfoArchive for retention and governance. This creates a reliable record of corporate communications without overloading the DAM with inactive content.

• Supports compliance, records management, and internal audit needs
• Keeps OTMM focused on current communications and campaign assets
• Provides historical reference for future reuse or corporate reporting

8. Restore archived assets from InfoArchive back into OTMM for reuse

Data flow: OpenText InfoArchive to OpenText DAM (OTMM)

When a business team needs to reuse a previously archived asset, such as a discontinued product image, historical campaign visual, or archival video clip, InfoArchive can provide controlled retrieval back into OTMM. The asset can then be reactivated, reviewed, and repurposed under current governance rules. This avoids duplicate storage and ensures the latest active workflow remains in OTMM while the authoritative archive stays in InfoArchive.

• Supports controlled reuse of historical content
• Prevents uncontrolled copies and version confusion
• Improves responsiveness for marketing, product, and communications teams

In summary, OTMM manages the active lifecycle of rich media assets, while InfoArchive provides the compliant long-term retention layer. An integrated approach helps organizations reduce storage and operational costs, improve governance, and maintain access to critical media assets across their full lifecycle.