OpenText DAM (OTMM) - Papirfly Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Papirfly

OpenText DAM (OTMM) is typically used as the enterprise system of record for rich media such as product images, marketing assets, broadcast content, and heritage collections. Papirfly is commonly used to create, localize, and distribute brand-compliant marketing materials across teams, regions, and channels. Together, they can streamline asset reuse, accelerate campaign production, and improve governance across the content lifecycle.

1. Centralized asset handoff from OpenText DAM to Papirfly for campaign creation

Direction: OpenText DAM to Papirfly

Marketing teams can pull approved product images, event photography, and video clips from OpenText DAM into Papirfly to build campaign materials such as banners, social posts, flyers, and digital ads. This avoids manual downloading and re-uploading of assets, reduces version errors, and ensures only approved media is used in downstream creative production.

• Business value: Faster campaign turnaround and fewer brand or compliance issues
• Typical users: Marketing operations, creative teams, regional marketers
• Example: A global product launch team selects approved hero images from OTMM and uses them in Papirfly templates for local market adaptations

2. Brand-approved template production using master assets from OpenText DAM

Direction: OpenText DAM to Papirfly

Brand teams can store master product photography, logos, and campaign visuals in OpenText DAM while Papirfly uses those assets inside controlled templates for local teams to generate on-brand materials. This is especially useful for distributed organizations that need speed without sacrificing brand consistency.

• Business value: Stronger brand governance across regions and business units
• Typical users: Brand managers, franchise teams, regional sales and marketing teams
• Example: A retail chain uses OTMM-approved seasonal imagery in Papirfly templates so store managers can create localized posters and digital signage

3. Localization and market adaptation of campaign assets

Direction: Bi-directional

OpenText DAM can provide source assets and metadata, while Papirfly can generate localized versions of marketing materials for different countries, languages, and channels. Final localized outputs can be pushed back to OpenText DAM for archival, reuse, and governance, creating a closed loop for global campaign management.

• Business value: Faster localization with better control over approved variants
• Typical users: International marketing teams, localization teams, regional agencies
• Example: A global campaign is created once in OTMM, adapted in Papirfly for 12 markets, then published versions are stored back in OTMM with language and region metadata

4. Product content distribution to sales and channel teams

Direction: OpenText DAM to Papirfly

Product images and supporting visuals managed in OpenText DAM can be surfaced in Papirfly for sales enablement materials, distributor kits, and channel-specific collateral. This helps sales teams quickly create customer-facing documents using the latest approved product imagery and messaging.

• Business value: Improved sales productivity and consistent product presentation
• Typical users: Sales enablement, channel marketing, distributor management teams
• Example: A manufacturer updates product photography in OTMM, and sales teams use Papirfly to generate updated brochures and dealer sheets without waiting for design support

5. Event and campaign asset reuse across internal and external communications

Direction: OpenText DAM to Papirfly

Photos and videos from corporate events, trade shows, and marketing campaigns can be stored in OpenText DAM and then reused in Papirfly for newsletters, recap assets, social media graphics, and internal communications. This improves asset reuse and reduces the need to recreate content for each audience.

• Business value: Better return on content investment and lower production costs
• Typical users: Corporate communications, event marketing, internal communications
• Example: After a conference, event photos and highlight videos in OTMM are used in Papirfly to create regional recap posts and executive summary materials

6. Governance and approval workflow for final marketing outputs

Direction: Papirfly to OpenText DAM

Once Papirfly users create approved marketing materials, final renditions can be sent back to OpenText DAM as controlled records with metadata, version history, and usage context. This supports auditability, reuse, and long-term retention of final assets.

• Business value: Better compliance, traceability, and asset lifecycle management
• Typical users: Marketing operations, compliance teams, records management
• Example: A regulated business stores final approved campaign PDFs and social assets from Papirfly in OTMM for future reference and audit support

7. Museum and heritage content publishing for exhibitions and outreach

Direction: OpenText DAM to Papirfly

For museums and heritage organizations, OpenText DAM can manage digital photos and videos of collections, exhibitions, and events. Papirfly can then be used to create exhibition promotions, donor communications, educational materials, and community outreach content using those curated assets.

• Business value: Faster production of public-facing materials with controlled use of collection imagery
• Typical users: Curators, education teams, communications teams, fundraising teams
• Example: A museum publishes approved artifact images from OTMM into Papirfly templates for exhibition posters, email invitations, and social media campaigns

8. Broadcast and video content packaging for multi-channel distribution

Direction: OpenText DAM to Papirfly

OpenText DAM can serve as the repository for short-form and long-form broadcast assets, while Papirfly can support the creation of accompanying promotional materials such as thumbnails, episode cards, show graphics, and channel-specific marketing collateral. This helps media teams coordinate content promotion across TV, streaming, and digital channels.

• Business value: Faster content promotion and consistent cross-channel branding
• Typical users: Media operations, broadcast marketing, digital content teams
• Example: A broadcaster stores episode trailers in OTMM and uses Papirfly to generate localized promo graphics for on-demand platforms and social campaigns

Overall, the strongest integration pattern is to use OpenText DAM as the authoritative source for approved rich media and Papirfly as the production and localization layer for brand-compliant output. This creates a practical workflow for asset reuse, regional adaptation, and controlled publishing across the enterprise.