OpenText DAM (OTMM) - Preservica Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Preservica

OpenText DAM (OTMM) is typically used to manage active digital assets such as product images, marketing media, event photography, and broadcast content for ongoing business use. Preservica is designed for long term digital preservation, archival retention, and trusted access to records and heritage content. Together, they can support a lifecycle approach where OTMM manages current operational assets and Preservica preserves selected content for compliance, historical value, and long term access.

1. Archive approved marketing and campaign assets for long term retention

Flow: OpenText DAM (OTMM) to Preservica

When a marketing campaign ends, approved final assets such as master images, videos, banners, and campaign source files can be transferred from OTMM into Preservica for long term preservation. Metadata such as campaign name, launch date, brand, region, usage rights, and retention period should be carried across so the archive remains searchable and compliant.

Business value: Reduces clutter in the active DAM, preserves brand history, and ensures that final campaign assets remain available for audit, reuse, or legal review.

2. Preserve product imagery and video masters after product retirement

Flow: OpenText DAM (OTMM) to Preservica

When products are discontinued or replaced, the final approved product images, packaging visuals, demo videos, and associated metadata can be archived in Preservica. OTMM continues to support active product lines, while Preservica retains the historical record of retired products for regulatory, legal, and reference purposes.

Business value: Supports product lifecycle governance, simplifies DAM administration, and provides a reliable archive for customer service, legal, and brand teams.

3. Transfer museum and heritage media from active collections management to preservation

Flow: OpenText DAM (OTMM) to Preservica

Museums and heritage organizations often use OTMM to manage digitized photographs, video documentation, exhibition media, and collection-related assets in active use. Selected assets can be moved into Preservica as preservation copies with descriptive metadata, provenance, and rights information to ensure long term stewardship.

Business value: Protects culturally significant digital assets, maintains preservation quality, and creates a trusted archival repository for long term access and institutional memory.

4. Preserve broadcast masters and final edits after distribution

Flow: OpenText DAM (OTMM) to Preservica

Broadcast teams can use OTMM to manage working assets, promo clips, final edits, thumbnails, and distribution files. Once content has aired or been published, the final master files and related metadata can be archived in Preservica for compliance, rights management, and future re-use.

Business value: Ensures long term retention of aired content, supports regulatory and contractual obligations, and reduces the risk of losing valuable media masters.

5. Synchronize preservation metadata back to the DAM for discovery and reference

Flow: Preservica to OpenText DAM (OTMM)

After assets are archived in Preservica, key preservation metadata such as archive identifier, retention status, preservation event history, and access restrictions can be synchronized back into OTMM. This allows users in the DAM to see whether an asset has been archived and where the authoritative preservation copy resides.

Business value: Improves discoverability, prevents duplicate storage, and gives business users visibility into archival status without leaving the DAM.

6. Provide controlled access to archived assets from active workflows

Flow: Bi-directional

Users working in OTMM can request access to archived assets stored in Preservica, such as historical product images, retired campaign materials, or legacy event footage. Preservica can return secure access links or derivative viewing copies while keeping the preservation master protected. If a new derivative is approved for reuse, it can be sent back to OTMM for active use.

Business value: Enables reuse of archived content without compromising preservation integrity, while supporting marketing, legal, and content production teams.

7. Support retention and disposition workflows for regulated content

Flow: OpenText DAM (OTMM) to Preservica

For organizations with formal retention policies, OTMM can act as the operational repository for media assets until a retention trigger is reached. At that point, content and metadata can be transferred to Preservica, where retention schedules, legal holds, and disposition controls are managed more rigorously.

Business value: Improves compliance, reduces manual retention tracking, and creates a defensible process for preserving or disposing of digital media.

8. Create a single lifecycle for digital assets across active use and long term preservation

Flow: Bi-directional

OTMM can manage the creation, approval, enrichment, and distribution of active media assets, while Preservica manages the long term preservation stage. Integration can pass asset identifiers, metadata, rights information, and status updates between systems so teams can track an asset from creation through archive. This is especially useful for enterprises managing product media, marketing content, and heritage collections across multiple departments.

Business value: Establishes a clear end to end asset lifecycle, reduces duplication of effort, and improves governance across marketing, collections, compliance, and records teams.