OpenText DAM (OTMM) - Scaleflex Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Scaleflex

OpenText DAM (OTMM) is well suited for managing master digital assets across product, marketing, museum, and broadcast workflows, while Scaleflex is optimized for media acceleration, real-time transformation, and high-performance delivery to websites and applications. Together, they can create an efficient content supply chain where OTMM remains the system of record and Scaleflex serves as the delivery and optimization layer.

1. Publish approved product images from OTMM to Scaleflex for fast eCommerce delivery

Direction: OpenText DAM (OTMM) to Scaleflex

When product images are approved in OTMM, they can be automatically pushed to Scaleflex for optimization, resizing, format conversion, and global delivery to eCommerce sites and marketplaces. This reduces manual export work for merchandising teams and ensures that customers receive fast-loading, device-appropriate images.

• OTMM stores the master product image and approval status
• Scaleflex generates web-ready renditions such as WebP, AVIF, and responsive sizes
• Product teams publish once and reuse assets across multiple channels

Business value: Faster page load times, improved conversion rates, and less operational effort for digital commerce teams.

2. Deliver campaign assets from OTMM to Scaleflex for omnichannel marketing publishing

Direction: OpenText DAM (OTMM) to Scaleflex

Marketing teams can manage campaign images, banners, and videos in OTMM, then automatically publish selected assets to Scaleflex for use on campaign landing pages, microsites, and paid media destinations. Scaleflex can optimize assets in real time based on the channel and device.

• Campaign assets are tagged and approved in OTMM
• Scaleflex creates channel-specific renditions for web and mobile
• Web teams embed Scaleflex delivery URLs in CMS pages

Business value: Shorter campaign launch cycles, consistent brand delivery, and fewer last-minute asset handoffs.

3. Sync museum and heritage collection media from OTMM to Scaleflex for public digital exhibits

Direction: OpenText DAM (OTMM) to Scaleflex

Museums and heritage organizations often store high-resolution photos and video documentation in OTMM. Selected public-facing assets can be sent to Scaleflex for optimized delivery on exhibit websites, collection portals, and educational microsites, while preserving the archival master in OTMM.

• Curators approve assets for public access in OTMM
• Scaleflex delivers compressed, responsive media for online exhibits
• High-resolution originals remain protected in OTMM

Business value: Better visitor experience, reduced bandwidth costs, and controlled separation between archival storage and public delivery.

4. Use Scaleflex transformation services to create derivative renditions for OTMM-managed assets

Direction: OpenText DAM (OTMM) to Scaleflex

OTMM can send master assets to Scaleflex to generate standardized derivatives such as thumbnails, social media crops, teaser videos, and channel-specific formats. These renditions can then be stored or referenced back in OTMM for downstream use by marketing, product, or editorial teams.

• One master asset in OTMM supports multiple output formats
• Scaleflex automates resizing, cropping, and format conversion
• Teams avoid manual rendition creation and version drift

Business value: Lower production effort, faster asset availability, and consistent renditions across channels.

5. Return delivery and usage metadata from Scaleflex to OTMM for asset governance

Direction: Scaleflex to OpenText DAM (OTMM)

Scaleflex can send back technical and usage-related metadata such as delivery URLs, rendition identifiers, transformation parameters, and asset status to OTMM. This gives DAM administrators and content owners visibility into which assets are active, where they are being used, and which renditions are published.

• OTMM remains the governance and master metadata system
• Scaleflex provides live delivery references and rendition details
• Content teams can audit published assets more easily

Business value: Better asset traceability, improved governance, and reduced risk of outdated or unapproved media being used.

6. Automate video publishing for marketing events and broadcast clips

Direction: OpenText DAM (OTMM) to Scaleflex

Marketing and broadcast teams can store event footage, short-form clips, and promotional videos in OTMM, then publish selected files to Scaleflex for adaptive streaming and optimized playback on websites, campaign hubs, and on-demand platforms. Scaleflex can generate streaming-friendly formats and delivery variants based on audience device and network conditions.

• OTMM manages source video, rights, and approval workflow
• Scaleflex prepares playback-ready versions for web delivery
• Digital teams embed scalable video links without manual encoding

Business value: Faster video publishing, improved playback performance, and reduced strain on internal media operations.

7. Support multi-channel product syndication with centralized asset control

Direction: OpenText DAM (OTMM) to Scaleflex

For organizations distributing product imagery to websites, partner portals, and regional storefronts, OTMM can act as the central repository while Scaleflex handles optimized distribution. Each channel can consume the same approved asset but receive the correct size, format, and quality level automatically.

• OTMM stores the authoritative product image set
• Scaleflex serves channel-specific renditions to each destination
• Regional teams avoid creating duplicate assets for each market

Business value: Consistent product presentation, reduced duplication, and easier global content operations.

In summary, OpenText DAM (OTMM) is strongest as the enterprise asset system of record, while Scaleflex adds performance-focused delivery and transformation. An integration between the two helps organizations centralize governance in OTMM and accelerate media delivery through Scaleflex, improving both operational efficiency and end-user experience.