OpenText DAM (OTMM) - Smartsheet Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Smartsheet

• Marketing campaign asset tracking and approval
  Use Smartsheet to manage campaign plans, deadlines, owners, and approval stages, while OpenText DAM (OTMM) stores the final creative assets such as banners, product images, videos, and event media. Smartsheet rows can include OTMM asset links, version status, and approval notes. This gives marketing teams a single view of campaign progress while ensuring only approved assets are distributed.
• Product launch content coordination
  For product launches, Smartsheet can coordinate launch tasks across product, marketing, sales, and e-commerce teams, while OTMM manages the product imagery and video files needed for launch readiness. Integration can automatically attach OTMM asset references to launch tasks in Smartsheet, helping teams confirm that required visuals are available before launch milestones are marked complete.
• Digital asset request and fulfillment workflow
  Business users can submit asset requests through Smartsheet forms for new product photos, campaign edits, museum collection images, or broadcast clips. Those requests can trigger work in OTMM for asset search, upload, tagging, or rendition creation. Status updates from OTMM can flow back into Smartsheet so requesters can track fulfillment without chasing the creative team.
• Event planning and media collection management
  Event teams can use Smartsheet to plan event logistics, assign responsibilities, and track deliverables, while OTMM stores photos and videos captured before, during, and after the event. After the event, OTMM asset links can be added to the Smartsheet event plan for easy access by communications, social media, and executive teams. This supports faster content reuse for post-event marketing and internal communications.
• Distribution channel readiness for product media
  When product images and videos must be distributed to e-commerce sites, distributors, or content syndication partners, OTMM can remain the system of record for approved media and Smartsheet can track channel readiness, delivery dates, and exceptions. Integration can update Smartsheet when a required asset is approved, renditions are available, or a channel package is complete, improving launch coordination across teams.
• Campaign asset governance and compliance tracking
  Organizations with strict brand or rights-management requirements can use OTMM to manage approved usage, metadata, and asset versions, while Smartsheet tracks compliance checkpoints, legal review, and expiration dates. For example, a Smartsheet workflow can flag when a video license is nearing expiration and link directly to the OTMM record, helping teams avoid using outdated or non-compliant assets.
• Museum and heritage collection project coordination
  Museums and heritage organizations can use Smartsheet to manage digitization projects, conservation schedules, and exhibit preparation, while OTMM stores high-resolution images and video of physical collections. Integration allows project teams to reference the correct media assets in Smartsheet tasks, track digitization progress, and ensure curators, researchers, and communications teams are working from the same approved collection records.
• Executive reporting on asset production and campaign readiness
  Smartsheet dashboards can consolidate status from multiple workstreams such as asset creation, review, and distribution, while OTMM provides the underlying asset metadata and completion status. This gives leadership visibility into how many assets are approved, pending review, or ready for release across campaigns, launches, or broadcast schedules, improving portfolio oversight and decision-making.