OpenText DAM (OTMM) - Threekit Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Threekit

1. Sync approved product images and videos from OpenText DAM (OTMM) to Threekit for visual commerce experiences

Data flow: OpenText DAM (OTMM) to Threekit

Marketing and product teams can publish approved product photography, lifestyle images, and video assets from OpenText DAM (OTMM) into Threekit to support interactive product pages and configuration experiences. This ensures Threekit always uses brand-approved, rights-cleared assets while reducing manual file handling.

• Eliminates duplicate asset uploads across teams
• Ensures consistent brand presentation across channels
• Speeds up launch of new product configurations and campaigns

2. Push 3D-rendered product images generated in Threekit back to OpenText DAM (OTMM) for downstream reuse

Data flow: Threekit to OpenText DAM (OTMM)

Threekit can generate unlimited product images from 3D models across colors, finishes, and options, then send selected renditions back to OpenText DAM (OTMM) for reuse by e-commerce, print, sales enablement, and channel partners. This creates a central repository for approved visual variants.

• Reduces the need for repeated photo shoots
• Creates a governed library of product variants
• Supports faster distribution to retailers, distributors, and internal teams

3. Maintain a single source of truth for product visual assets and metadata

Data flow: Bi-directional

OpenText DAM (OTMM) can manage asset metadata such as product SKU, campaign, usage rights, region, and expiration, while Threekit can return visualization-specific metadata such as configuration IDs, render type, and variant mapping. This helps both systems stay aligned on which assets belong to which product and configuration.

• Improves asset search and governance
• Reduces mismatches between product data and visual content
• Supports auditability for regulated or high-volume product catalogs

4. Automate launch of new product lines with approved visuals and configuration assets

Data flow: OpenText DAM (OTMM) to Threekit, with status updates back from Threekit

When a new product line is approved in OpenText DAM (OTMM), the integration can trigger Threekit to ingest the required hero images, texture files, reference videos, and supporting assets for the new 3D experience. Threekit can then return status updates when assets are processed and ready for publishing.

• Shortens time to market for new product launches
• Reduces manual coordination between creative, product, and digital commerce teams
• Improves launch readiness tracking

5. Distribute localized and channel-specific product visuals from Threekit into OpenText DAM (OTMM)

Data flow: Threekit to OpenText DAM (OTMM)

For global brands, Threekit can generate region-specific product imagery based on local colorways, compliance requirements, or merchandising rules. These localized assets can be stored in OpenText DAM (OTMM) with the correct language, market, and channel metadata for reuse across websites, marketplaces, and retail partners.

• Supports regional merchandising without extra photo production
• Improves consistency across markets and channels
• Enables faster localization of product content

6. Connect campaign asset management with interactive product experiences

Data flow: OpenText DAM (OTMM) to Threekit

Campaign teams often store banners, launch videos, and promotional imagery in OpenText DAM (OTMM). By integrating with Threekit, those approved campaign assets can be attached to product configurators, landing pages, and AR experiences to create a more cohesive shopping journey.

• Aligns campaign messaging with product visualization
• Improves conversion by combining storytelling and interactivity
• Helps marketing teams reuse assets across paid, owned, and e-commerce channels

7. Support asset governance and rights management for configurable product content

Data flow: OpenText DAM (OTMM) to Threekit, with usage feedback from Threekit

OpenText DAM (OTMM) can control which assets are approved for use, including expiration dates, licensing restrictions, and territory limitations. Threekit can consume only eligible assets and optionally send usage logs back to OpenText DAM (OTMM) for compliance tracking and audit support.

• Reduces legal and brand compliance risk
• Prevents use of expired or restricted assets in live commerce experiences
• Supports enterprise governance for large product catalogs

8. Enable sales and channel teams to access both static and interactive product content from one governed asset ecosystem

Data flow: Bi-directional

OpenText DAM (OTMM) can serve as the enterprise repository for approved static assets, while Threekit provides interactive 3D, AR, and generated imagery. Integration allows sales, retail, and partner teams to access both asset types through a coordinated workflow, improving consistency across presentations, product detail pages, and distributor portals.

• Improves productivity for sales and channel enablement teams
• Creates a more complete product content package
• Supports omnichannel distribution with less manual effort