OpenText Push Notifications for Cloud Messaging - Loci Integration and Automation

Common Integration Use Cases Between OpenText Push Notifications for Cloud Messaging and Loci

OpenText Push Notifications for Cloud Messaging is well suited for real-time delivery of alerts and user actions across mobile and web channels, while Loci adds AI-driven content recommendations based on user behavior and content analysis. Together, they can create timely, personalized engagement workflows that improve content discovery, retention, and operational responsiveness.

1. Personalized content alerts based on user behavior

Data flow: Loci to OpenText Push Notifications for Cloud Messaging

Loci can identify the most relevant article, product, training module, or campaign content for each user based on browsing patterns, past interactions, and content affinity. OpenText Push Notifications for Cloud Messaging then delivers a targeted push notification to the user?s mobile or web device with the recommended content.

• Increases click-through rates by sending content that matches user interests
• Reduces content fatigue by avoiding broad, generic notifications
• Supports marketing, editorial, and customer success teams with more precise engagement

2. Real-time notification of newly recommended content in a CMS

Data flow: Loci to OpenText Push Notifications for Cloud Messaging

When Loci detects a new high-value recommendation, such as a newly published article, product guide, or knowledge base item, OpenText Push Notifications for Cloud Messaging can alert subscribed users immediately. This is especially useful for media, publishing, and knowledge management environments where freshness matters.

• Accelerates discovery of newly published content
• Improves time to engagement for high-priority assets
• Helps content teams promote relevant material without manual outreach

3. Triggered notifications for abandoned content journeys

Data flow: Bi-directional

Loci can detect when a user starts but does not complete a content journey, such as reading related articles, viewing a learning path, or exploring a product category. OpenText Push Notifications for Cloud Messaging can send a reminder or a next-best-content suggestion. User response data can then be fed back to Loci to refine future recommendations.

• Re-engages users who lose momentum in a content journey
• Improves conversion from interest to action
• Creates a feedback loop that strengthens recommendation quality over time

4. Personalized operational alerts with relevant supporting content

Data flow: OpenText Push Notifications for Cloud Messaging to Loci, then Loci to OpenText Push Notifications for Cloud Messaging

Operational teams can use OpenText Push Notifications for Cloud Messaging to send alerts about service events, policy changes, or workflow updates. Loci can then recommend supporting content such as troubleshooting guides, FAQs, training materials, or related policy documents based on the alert context and user role.

• Reduces support burden by pairing alerts with useful guidance
• Improves employee or customer self-service
• Helps IT, support, and communications teams deliver more actionable notifications

5. Role-based content recommendations for internal portals

Data flow: Loci to OpenText Push Notifications for Cloud Messaging

In employee portals or partner portals, Loci can analyze role, department, and usage patterns to recommend relevant content such as compliance updates, sales collateral, onboarding materials, or product documentation. OpenText Push Notifications for Cloud Messaging can notify users when new role-specific content is available.

• Improves internal content adoption and knowledge sharing
• Supports onboarding, enablement, and compliance programs
• Ensures users receive only content aligned to their responsibilities

6. Campaign follow-up notifications based on recommendation engagement

Data flow: Bi-directional

Marketing teams can use Loci to identify which recommended assets a user engaged with, such as a whitepaper, case study, or product page. OpenText Push Notifications for Cloud Messaging can then deliver a follow-up notification with the next recommended step, such as a demo request, webinar invite, or related content piece.

• Creates structured nurture paths from content engagement
• Improves lead progression and campaign performance
• Allows marketing and sales teams to coordinate follow-up actions

7. Personalized re-engagement for dormant users

Data flow: Loci to OpenText Push Notifications for Cloud Messaging

Loci can identify users whose engagement has declined and recommend content most likely to bring them back, based on prior behavior and content preferences. OpenText Push Notifications for Cloud Messaging can send a re-engagement notification with a tailored message and content link.

• Helps recover inactive users with relevant content
• Supports retention strategies for media, SaaS, and customer education platforms
• Provides a measurable way to reduce churn and increase return visits

These integrations are most effective when Loci is used to determine what content or action is most relevant, and OpenText Push Notifications for Cloud Messaging is used to deliver that recommendation at the right moment and through the right channel.