OpenText Trading Grid Cartographer - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Trading Grid Cartographer and Frontify

1. Brand Asset Distribution Visibility for Partner Networks

Flow: Frontify ? OpenText Trading Grid Cartographer

When marketing teams publish updated logos, product images, campaign templates, or brand guidelines in Frontify, integration metadata can be surfaced in OpenText Trading Grid Cartographer to show which external trading partners, agencies, or distributors receive those assets through B2B channels. This gives integration and operations teams clear visibility into where brand content is being exchanged across the partner ecosystem.

• Improves control over brand asset propagation to external parties
• Helps identify all downstream partner connections affected by a new asset release
• Supports auditability for brand governance and partner compliance

2. Impact Analysis for Brand Guideline Changes

Flow: Frontify ? OpenText Trading Grid Cartographer

When Frontify brand guidelines are updated, such as logo usage rules, packaging standards, or regional brand variants, Cartographer can map which integration flows distribute those assets to eCommerce platforms, agencies, print vendors, or content syndication partners. This allows teams to assess operational impact before changes are released.

• Reduces risk of outdated brand materials being used externally
• Helps teams plan coordinated updates across all connected systems
• Supports change management for marketing and integration teams

3. Partner Onboarding for Brand-Compliant Asset Access

Flow: Bi-directional

During partner onboarding, Cartographer can identify the required B2B connections for asset exchange, while Frontify provides the approved brand content and usage rules those partners must follow. Together, they help ensure new agencies, resellers, or distributors are connected to the right asset sources and governed by the correct brand standards.

• Speeds onboarding of external partners that need brand assets
• Ensures partners receive only approved and current materials
• Creates a clear view of who is authorized to access which assets

4. Troubleshooting Missing or Incorrect Brand Assets in Partner Channels

Flow: OpenText Trading Grid Cartographer ? Frontify

If a partner reports missing logos, outdated product imagery, or incorrect campaign files, Cartographer can be used to trace the integration path and identify where the asset delivery failed. Frontify serves as the source of truth for the correct asset version, allowing operations teams to compare what was published versus what should have been delivered.

• Shortens time to resolve asset distribution issues
• Helps isolate whether the issue is in the source asset, mapping, or partner endpoint
• Reduces brand inconsistency across external channels

5. Governance of Regional and Channel-Specific Brand Variants

Flow: Frontify ? OpenText Trading Grid Cartographer

Organizations often maintain different brand variants for regions, business units, or sales channels. Frontify manages the approved variants, while Cartographer maps which partners and systems consume each version. This is especially useful for multinational companies distributing localized content through EDI or API-based partner integrations.

• Ensures the right brand version reaches the right market or channel
• Supports regional compliance and localization requirements
• Improves visibility into variant usage across the integration landscape

6. Change Notification for Asset-Driven Integration Flows

Flow: Frontify ? OpenText Trading Grid Cartographer

When a high-value asset such as a product launch kit, campaign banner set, or packaging artwork is updated in Frontify, Cartographer can identify all dependent integration flows and notify the relevant operations, marketing operations, and partner management teams. This helps coordinate downstream updates before partners receive outdated content.

• Prevents broken or inconsistent partner communications
• Improves coordination between marketing, design, and integration teams
• Supports proactive operational planning for launches and refreshes

7. Centralized Documentation of Brand Asset Exchange Processes

Flow: Bi-directional

Frontify can store the approved brand content and usage documentation, while Cartographer documents the technical routes used to exchange those assets with external systems and partners. Together, they create a complete business and technical view of how brand materials move across the enterprise and beyond.

• Improves cross-team documentation for audits and governance
• Provides a single reference for both brand and integration stakeholders
• Reduces dependency on tribal knowledge in operations and marketing teams

8. Brand Asset Lifecycle Control Across External Distribution Channels

Flow: Frontify ? OpenText Trading Grid Cartographer

As assets move through their lifecycle from creation to approval, distribution, replacement, and retirement, Frontify manages the authoritative version while Cartographer tracks where each asset is distributed across partner integrations. This helps ensure retired assets are removed from external channels and replaced consistently.

• Supports controlled retirement of obsolete brand materials
• Reduces the risk of outdated assets remaining in partner systems
• Improves operational discipline across content distribution workflows