OpenText Webroot Unity - Adobe Marketo Integration and Automation

Common Integration Use Cases Between OpenText Webroot Unity and Adobe Marketo

1. Suppress marketing outreach to high-risk or compromised endpoints

Data flow: OpenText Webroot Unity ? Adobe Marketo

When Webroot detects malware, phishing activity, or a compromised device tied to a known user, that security signal can be sent to Marketo to pause campaigns for that contact. This prevents marketing emails from being delivered to accounts that may be under attack or to users whose devices are not safe for engagement.

• Automatically suppresses email sends to affected contacts
• Reduces risk of exposing users to malicious follow-up campaigns
• Improves trust and protects brand reputation during active security incidents

2. Trigger security awareness nurture campaigns after endpoint threats

Data flow: OpenText Webroot Unity ? Adobe Marketo

When Webroot identifies repeated phishing attempts, ransomware indicators, or unsafe browsing behavior, Marketo can launch targeted awareness journeys for the impacted employee or department. These campaigns can deliver short training content, policy reminders, and recommended actions based on the threat type.

• Automates security education based on real endpoint events
• Targets the right users with relevant training content
• Supports measurable improvement in security awareness

3. Enrich lead scoring with device security posture

Data flow: OpenText Webroot Unity ? Adobe Marketo

Webroot endpoint risk data can be used as an input to Marketo lead scoring models. For example, leads associated with unmanaged, outdated, or high-risk devices can be scored differently from those using secure endpoints. This helps sales and marketing prioritize engagement based on both interest and security readiness.

• Adds a security dimension to lead qualification
• Helps sales avoid engaging from risky or non-compliant environments
• Improves prioritization for high-value enterprise accounts

4. Pause account-based marketing for security incidents at target accounts

Data flow: OpenText Webroot Unity ? Adobe Marketo

If Webroot detects a serious incident affecting a device tied to a target account, Marketo can automatically pause account-based marketing programs for contacts in that organization. This avoids sending promotional content during a sensitive security event and allows account teams to focus on incident response and customer support.

• Protects customer relationships during active incidents
• Coordinates marketing activity with security and account teams
• Reduces the chance of inappropriate outreach during crisis periods

5. Identify marketing-generated traffic patterns linked to endpoint threats

Data flow: Adobe Marketo ? OpenText Webroot Unity

Marketo engagement data such as email clicks, landing page visits, and form submissions can be shared with Webroot to help correlate suspicious endpoint activity with recent campaign interactions. This is useful when investigating phishing-like behavior or malicious links embedded in compromised content or spoofed campaigns.

• Supports faster threat investigation and correlation
• Helps security teams distinguish legitimate campaign activity from malicious behavior
• Improves visibility into user interaction patterns before an incident

6. Block or flag campaign delivery to non-compliant devices

Data flow: Bi-directional

Marketo can request endpoint compliance status from Webroot before sending sensitive campaigns, while Webroot can continuously update device risk status back to Marketo. If a device is flagged as infected, unmanaged, or out of policy, Marketo can exclude the associated user from regulated or confidential communications.

• Supports policy-based campaign controls
• Reduces exposure of sensitive content to insecure endpoints
• Helps align marketing operations with security governance

7. Improve incident communications to employees and customers

Data flow: Adobe Marketo ? OpenText Webroot Unity

When marketing or customer communications are used to distribute security advisories, password reset instructions, or incident updates, Marketo can segment recipients based on Webroot risk data. This ensures that urgent communications reach the right users quickly, especially those on devices that may be affected or at higher risk.

• Targets security communications more precisely
• Speeds delivery of critical instructions during incidents
• Improves coordination between security, marketing, and support teams

8. Create executive reporting that links security risk to campaign performance

Data flow: Bi-directional

By combining Webroot threat metrics with Marketo campaign analytics, organizations can report on how endpoint risk affects engagement, conversion, and campaign delivery. For example, teams can compare campaign performance across secure versus high-risk user groups and identify whether security issues are impacting marketing effectiveness.

• Provides a clearer view of operational impact across teams
• Helps justify security and awareness investments
• Supports better planning for future campaigns and controls