OpenText Workflow Service - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between OpenText Workflow Service and Adobe Experience Manager Sites

1. Web Content Approval and Publishing Workflow

Data flow: Adobe Experience Manager Sites ? OpenText Workflow Service ? Adobe Experience Manager Sites

Marketing teams create or update web pages, landing pages, and campaign content in Adobe Experience Manager Sites. The content is then routed through OpenText Workflow Service for structured review and approval by legal, brand, compliance, and business stakeholders. Once approvals are completed, the workflow triggers publication back in Adobe Experience Manager Sites.

Business value: Reduces publishing delays, improves governance, and ensures only approved content reaches customers.

2. Regulated Content Review for Public-Facing Pages

Data flow: Adobe Experience Manager Sites ? OpenText Workflow Service

Organizations in regulated industries can send sensitive or regulated page updates, such as financial disclosures, healthcare information, or legal notices, from Adobe Experience Manager Sites into OpenText Workflow Service for mandatory review, audit tracking, and sign-off. The workflow captures approval history and enforces required checkpoints before content is released.

Business value: Strengthens compliance, creates auditability, and reduces risk of publishing noncompliant content.

3. Content Exception and Issue Resolution Workflow

Data flow: Adobe Experience Manager Sites ? OpenText Workflow Service ? Adobe Experience Manager Sites

When content errors, broken links, expired promotions, or policy violations are detected on the website, Adobe Experience Manager Sites can create a workflow case in OpenText Workflow Service. The case is assigned to the right team, tracked through resolution, and then updated back in Adobe Experience Manager Sites once the issue is fixed.

Business value: Improves website quality, shortens issue resolution time, and provides accountability across content operations teams.

4. Campaign Launch Coordination Across Teams

Data flow: Bi-directional

For major digital campaigns, Adobe Experience Manager Sites manages the campaign pages and content assets while OpenText Workflow Service coordinates cross-functional tasks such as legal review, regional localization, executive approval, and launch readiness checks. Status updates from the workflow can be reflected in Adobe Experience Manager Sites so marketers know when content is ready to publish.

Business value: Aligns marketing, compliance, and operations teams and reduces launch risk for time-sensitive campaigns.

5. Content Localization and Regional Approval Workflow

Data flow: Adobe Experience Manager Sites ? OpenText Workflow Service ? Adobe Experience Manager Sites

Global organizations often need localized versions of pages reviewed by regional teams. Adobe Experience Manager Sites can send translated content to OpenText Workflow Service for country-specific approval, terminology validation, and market readiness checks. Approved localized content is then returned for publication in the appropriate site or language branch.

Business value: Speeds global content rollout while maintaining local accuracy and governance.

6. Expired Content Review and Renewal Process

Data flow: Adobe Experience Manager Sites ? OpenText Workflow Service

Adobe Experience Manager Sites can identify pages, banners, or offers approaching expiration and initiate a workflow in OpenText Workflow Service for review. Business owners decide whether to renew, revise, or retire the content. The workflow ensures outdated content is not left live without review.

Business value: Prevents stale or misleading content, improves customer trust, and supports content lifecycle management.

7. Governance for High-Impact Page Changes

Data flow: Adobe Experience Manager Sites ? OpenText Workflow Service ? Adobe Experience Manager Sites

Changes to high-traffic pages such as homepages, product pages, pricing pages, or investor relations pages can be routed from Adobe Experience Manager Sites into OpenText Workflow Service for enhanced governance. The workflow can require additional approvals, change documentation, and scheduled release coordination before the update is pushed live.

Business value: Protects critical digital properties, reduces unplanned changes, and improves operational control.

8. Case-Based Content Requests from Business Teams

Data flow: OpenText Workflow Service ? Adobe Experience Manager Sites

Business users can submit requests in OpenText Workflow Service for new pages, microsites, or content updates. Once the request is approved and prioritized, tasks are created for web teams to implement the changes in Adobe Experience Manager Sites. Progress and completion status can be tracked through the workflow system.

Business value: Creates a structured intake process, improves prioritization, and helps web teams manage demand more effectively.