Optimizely - Phrase Strings Integration and Automation

Common Integration Use Cases Between Optimizely and Phrase Strings

1. Sync localized copy updates from Phrase Strings to Optimizely experiments

Direction: Phrase Strings ? Optimizely

When localization teams approve new or revised copy in Phrase Strings, the updated strings can be pushed into Optimizely for use in A/B tests, personalization campaigns, and feature rollouts. This ensures experiment variants always use the latest approved translations without manual re-entry.

• Reduces delays between localization and experimentation
• Prevents outdated or inconsistent copy in live tests
• Supports faster launch of region-specific experiments

2. Send experiment-winning copy from Optimizely back to Phrase Strings for localization

Direction: Optimizely ? Phrase Strings

When a test variant outperforms the control, the winning headline, CTA, or product message can be sent to Phrase Strings as the new source text for localization workflows. This helps global teams standardize high-performing content across markets.

• Turns test results into reusable content assets
• Aligns translation work with proven conversion outcomes
• Improves consistency across languages and regions

3. Automate multilingual variant creation for A/B tests

Direction: Bi-directional

Optimizely can trigger the creation of experiment variants, while Phrase Strings supplies translated strings for each locale. This allows marketing and product teams to launch multilingual tests at the same time instead of translating after the experiment is already live.

• Speeds up global experiment deployment
• Ensures each locale receives equivalent test variants
• Reduces manual coordination between CRO and localization teams

4. Keep approved brand and campaign messaging synchronized across teams

Direction: Phrase Strings ? Optimizely

Brand-approved messaging stored in Phrase Strings can be automatically published to Optimizely for use in personalized web experiences. This is useful for regulated industries or global brands that need strict control over customer-facing language.

• Maintains message governance across channels
• Minimizes risk of unapproved copy reaching customers
• Supports centralized content approval workflows

5. Localize personalization content based on audience segments

Direction: Optimizely ? Phrase Strings ? Optimizely

Optimizely can identify audience segments such as country, language, or device type and pass the required content strings to Phrase Strings for translation. Once localized, the content returns to Optimizely and is delivered to the correct segment in personalized experiences.

• Improves relevance of personalized content
• Enables scalable localization for segmented audiences
• Supports region-specific conversion optimization

6. Centralize content updates for landing pages and campaign assets

Direction: Phrase Strings ? Optimizely

Marketing teams often update campaign copy in Phrase Strings while Optimizely serves the content in landing pages and test pages. Integration ensures that changes to promotional text, CTAs, and product messaging are reflected quickly across active campaigns.

• Shortens content update cycles
• Reduces duplicate editing in multiple systems
• Improves campaign consistency across markets

7. Support localization QA for experiment content before launch

Direction: Optimizely ? Phrase Strings

Before an experiment goes live, Optimizely can send all variant strings to Phrase Strings for linguistic review and quality assurance. Localization managers can validate terminology, tone, and character limits before the content is published to production.

• Prevents translation errors in live experiments
• Improves quality control for multilingual testing
• Reduces rework after launch