Plytix - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Plytix and OpenText Core Digital Asset Management

Plytix and OpenText Core Digital Asset Management complement each other well in product content operations. Plytix serves as the central product information hub for structured product data, while OpenText Core Digital Asset Management manages rich media assets such as images, videos, and brand files. Integrating the two platforms helps teams connect approved assets to product records, improve content consistency, and speed up multichannel publishing.

1. Sync approved product images from OpenText Core Digital Asset Management to Plytix

Direction: OpenText Core Digital Asset Management to Plytix

Marketing and creative teams can store approved product images, lifestyle photos, and packaging artwork in OpenText Core Digital Asset Management, then automatically push selected assets into Plytix and link them to the correct SKUs or product families. This ensures product managers and eCommerce teams always work with current, approved visuals.

• Reduces manual downloading and re-uploading of assets
• Improves consistency across product catalogs and sales channels
• Helps prevent use of outdated or unapproved imagery

2. Attach asset metadata and usage rights to product records

Direction: Bi-directional

OpenText Core Digital Asset Management can send asset metadata such as file type, resolution, language, usage rights, and expiration dates into Plytix. Plytix can then display this information alongside product data so teams know which assets are approved for which markets and channels.

• Supports compliance with licensing and regional usage restrictions
• Helps teams select the right asset for each channel
• Improves governance over brand and product content

3. Trigger asset requests from incomplete product records

Direction: Plytix to OpenText Core Digital Asset Management

When a product record in Plytix is missing required media, such as a hero image, instruction sheet, or packaging photo, Plytix can trigger a request or task in OpenText Core Digital Asset Management. Creative teams can then produce or upload the missing asset and link it back to the product once approved.

• Speeds up product launch readiness
• Creates a structured workflow between merchandising and creative teams
• Reduces delays caused by missing content

4. Publish enriched product content to eCommerce and marketplace channels

Direction: Plytix to OpenText Core Digital Asset Management and downstream systems

Plytix can act as the master source for product descriptions, attributes, and channel-specific content, while OpenText Core Digital Asset Management provides the approved media assets. Together, they can feed enriched product content to eCommerce platforms, marketplaces, and digital catalogs with consistent text and visuals.

• Improves product page quality and conversion potential
• Reduces channel-specific content errors
• Supports faster syndication of new products and updates

5. Centralize seasonal campaign content around product launches

Direction: OpenText Core Digital Asset Management to Plytix, with workflow coordination both ways

For seasonal launches or promotional campaigns, OpenText Core Digital Asset Management can store campaign banners, lifestyle imagery, and promotional videos, while Plytix holds the associated product data and campaign-ready product copy. Integration allows teams to align assets and product information for launch packs, retailer submissions, and campaign execution.

• Improves coordination between product, marketing, and sales teams
• Ensures campaign assets match the correct product assortment
• Reduces time spent assembling launch materials manually

6. Maintain version control for packaging and label assets

Direction: OpenText Core Digital Asset Management to Plytix

Packaging artwork, labels, and compliance documents can be managed in OpenText Core Digital Asset Management with version control and approval status. Once finalized, the approved version can be linked to the relevant product in Plytix so internal teams and channel partners always reference the latest compliant file.

• Minimizes risk of publishing outdated packaging information
• Supports regulated product categories with strict approval requirements
• Creates a clear audit trail between assets and product records

7. Enable product content governance across departments

Direction: Bi-directional

Product, marketing, legal, and operations teams can collaborate by using Plytix for structured product data and OpenText Core Digital Asset Management for asset approval workflows. Status updates from one system can inform the other, such as approved assets being linked to products or product changes triggering asset review.

• Improves cross-functional visibility into content readiness
• Reduces bottlenecks in approval and publishing workflows
• Supports better governance for product and brand content

8. Localize product content and media for regional markets

Direction: Bi-directional

For businesses operating across multiple countries, Plytix can manage localized product attributes, descriptions, and channel content, while OpenText Core Digital Asset Management stores region-specific images, translated labels, and localized campaign materials. Integration helps teams pair the right product data with the right asset set for each market.

• Supports faster international expansion
• Reduces errors in localized product listings
• Improves consistency across regional sales channels

Together, Plytix and OpenText Core Digital Asset Management create a stronger product content ecosystem by connecting structured product information with approved digital assets. This improves operational efficiency, shortens launch cycles, and helps teams deliver accurate, channel-ready content at scale.