Home | Connectors | PoolParty | PoolParty - Centric Integration and Automation
Data flow: Centric to PoolParty
Product development teams can send product attributes, component descriptions, material details, and collection metadata from Centric into PoolParty for semantic enrichment and classification. PoolParty can normalize terminology, map synonyms, and assign controlled vocabulary terms to improve consistency across product records.
Business value: Better product data quality, faster search and retrieval, and reduced manual tagging effort for merchandising, digital commerce, and content teams.
Data flow: PoolParty to Centric
Master taxonomies, category hierarchies, and approved business terms managed in PoolParty can be synchronized into Centric to standardize how products are classified during design and development. This helps teams use the same language across product lines, seasons, and regions.
Business value: Stronger governance over product classification, fewer duplicate categories, and improved alignment between design, product management, and downstream channels.
Data flow: Bi-directional
Centric can provide structured product data to PoolParty, while PoolParty returns semantic tags, related concepts, and category mappings that improve internal search across product portfolios. This is especially useful for sourcing, merchandising, and product development teams looking for similar styles, materials, or components.
Business value: Faster reuse of existing assets and product concepts, reduced duplication in development, and improved collaboration across teams.
Data flow: Centric to PoolParty
When product data is finalized in Centric, it can be enriched in PoolParty before being passed to DAM or content publishing workflows. PoolParty can add semantic metadata that makes product images, line sheets, and launch content easier to find and reuse across marketing and commerce channels.
Business value: More discoverable product assets, faster campaign and catalog production, and better consistency between product master data and content assets.
Data flow: PoolParty to Centric
PoolParty can provide classification rules, required term sets, and metadata validation logic to Centric so product records are checked for completeness and consistency before launch. For example, a product can be flagged if it lacks an approved material category, region-specific attribute, or compliant product description.
Business value: Fewer launch delays, lower risk of incomplete product records, and improved compliance with internal data standards.
Data flow: Bi-directional
Centric supplies product lifecycle status, development milestones, and product attributes, while PoolParty adds semantic context that groups products by concept, usage, or market segment. Together, they support richer portfolio reporting for leadership, merchandising, and planning teams.
Business value: Better visibility into product pipelines, improved decision-making on assortment planning, and more accurate reporting across business units.
Data flow: PoolParty to Centric
Global organizations can manage approved terminology, multilingual labels, and brand-specific naming conventions in PoolParty and push them into Centric for use during product creation. This ensures that designers and product managers work with standardized terms while still supporting regional variations.
Business value: Consistent product naming across markets, reduced localization rework, and stronger brand governance.
Data flow: Bi-directional
When launching a new collection or product line, Centric can send core product structures to PoolParty, which then applies relevant taxonomy, category suggestions, and semantic relationships. The enriched structure can be returned to Centric to accelerate setup of new items and ensure they are aligned with existing product knowledge.
Business value: Shorter onboarding cycles, improved data consistency from the start, and less manual effort for product operations teams.
CyanGate, LLC
+1 (833) DAM-XPRT (326-9778) 
contactus@oneteg.com
