Productsup - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Productsup and OpenText Core Digital Asset Management

Productsup and OpenText Core Digital Asset Management complement each other well in enterprise commerce operations. OpenText Core Digital Asset Management serves as the central repository for approved product imagery, videos, and rich media, while Productsup uses that content to enrich product feeds and distribute channel-ready product information across marketplaces, retail media, comparison sites, and advertising platforms.

1. Centralized product media syndication to commerce channels

Flow: OpenText Core Digital Asset Management to Productsup

Marketing and product teams store approved images, lifestyle shots, videos, and documents in OpenText Core Digital Asset Management. Productsup pulls the latest approved assets into product feeds so each channel receives the correct media format, resolution, and naming convention.

• Reduces manual file handling and duplicate asset storage
• Ensures marketplaces and retailers always receive approved visuals
• Improves product page quality and conversion with consistent media

2. Automated enrichment of product feeds with channel-specific imagery

Flow: OpenText Core Digital Asset Management to Productsup

Productsup can retrieve multiple asset variants from OpenText Core Digital Asset Management, such as hero images, thumbnails, zoom images, and seasonal campaign visuals. Business rules in Productsup map the right asset type to each channel requirement, such as marketplace main image rules or social commerce creative specs.

• Supports different image requirements by channel without manual rework
• Improves compliance with marketplace content standards
• Speeds up campaign launches across multiple sales channels

3. Product content approval workflow before syndication

Flow: Bi-directional

When product assets are updated in OpenText Core Digital Asset Management, Productsup can hold feed publication until the new content is approved. Once approval status is confirmed, Productsup publishes the updated product content to downstream channels.

• Prevents unapproved or outdated assets from going live
• Aligns merchandising, legal, and brand teams before distribution
• Reduces risk of compliance issues and brand inconsistency

4. Seasonal campaign and promotion activation

Flow: OpenText Core Digital Asset Management to Productsup

For seasonal launches, OpenText Core Digital Asset Management provides campaign-specific imagery and banners tied to a product set. Productsup uses those assets to create channel feeds for promotional placements, marketplace campaigns, and retail media ads.

• Enables faster rollout of seasonal promotions
• Keeps product content aligned with campaign messaging
• Supports coordinated execution across e-commerce, paid media, and marketplaces

5. Asset governance and version control for distributed commerce content

Flow: OpenText Core Digital Asset Management to Productsup

OpenText Core Digital Asset Management acts as the source of truth for asset versions, rights usage, and expiration dates. Productsup consumes only the current approved version, helping teams avoid publishing expired or region-restricted media to external channels.

• Improves governance over licensed and time-bound assets
• Reduces the risk of publishing non-compliant content
• Supports regional and legal restrictions for global commerce

6. Localization of product content by market

Flow: Bi-directional

OpenText Core Digital Asset Management stores localized imagery, packaging visuals, and market-specific creative. Productsup combines those assets with localized product data to generate feeds for each country or region, ensuring the right content is used for the right market.

• Supports international expansion with localized content
• Improves relevance for regional shoppers and channel partners
• Reduces errors caused by manual market-specific feed creation

7. Performance-driven asset optimization

Flow: Productsup to OpenText Core Digital Asset Management

Productsup channel analytics can identify which product listings, image types, or content variants perform best on specific channels. Those insights can be shared back to OpenText Core Digital Asset Management teams to guide future asset creation and prioritize high-performing creative formats.

• Connects commerce performance data to creative decision-making
• Helps content teams focus on asset types that drive conversion
• Improves return on investment for product media production

8. New product launch orchestration

Flow: Bi-directional

During new product introduction, OpenText Core Digital Asset Management provides the approved media package while Productsup prepares channel-ready product feeds. As assets and product data are finalized, both systems stay synchronized so launch teams can publish complete listings across all target channels at once.

• Accelerates time to market for new products
• Coordinates product, creative, and e-commerce teams in one process
• Improves launch quality by ensuring complete content at go-live