Salesforce Commerce Cloud (SFCC) - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between Salesforce Commerce Cloud and OpenText Lens - Data Visibility

1. Identify and remove obsolete commerce content before storefront migration

Data flow: Salesforce Commerce Cloud to OpenText Lens

Before a site replatform, commerce teams can export product descriptions, category copy, image references, landing page content, and customer-facing documents from Salesforce Commerce Cloud into OpenText Lens for analysis. OpenText Lens helps identify outdated, duplicated, or low-value unstructured content that should not be migrated to the new storefront.

• Reduces migration scope and cost
• Prevents legacy content from being carried into the new site
• Improves content quality and catalog governance

2. Detect sensitive data embedded in commerce content and attachments

Data flow: Salesforce Commerce Cloud to OpenText Lens

Retailers often store unstructured files in commerce workflows, such as order-related documents, customer service attachments, warranty PDFs, or promotional assets. By scanning this content in OpenText Lens, security and compliance teams can identify sensitive information such as personal data, payment references, or regulated content that should be remediated or restricted.

• Supports privacy and compliance reviews
• Reduces risk of exposing sensitive information in commerce channels
• Helps define retention and access controls for unstructured files

3. Improve content governance for product and campaign assets

Data flow: Bi-directional, with Salesforce Commerce Cloud content inventory feeding OpenText Lens and governance findings returned to commerce operations

Commerce and digital asset teams can use OpenText Lens to analyze unstructured assets associated with storefront operations, such as banners, manuals, style guides, and campaign documents. Findings can be shared back with Salesforce Commerce Cloud content owners to flag redundant assets, expired promotions, or files that no longer support active merchandising.

• Helps marketing and merchandising teams clean up asset libraries
• Reduces storage and search complexity
• Improves consistency across brands and regions

4. Support regional storefront compliance and localization cleanup

Data flow: Salesforce Commerce Cloud to OpenText Lens

Global retailers often maintain localized content for multiple countries, languages, and regulatory environments. OpenText Lens can scan localized policy documents, terms and conditions, product inserts, and legal disclaimers used in Salesforce Commerce Cloud to identify outdated regional content, missing translations, or documents that no longer match current market requirements.

• Improves compliance across markets
• Reduces risk from stale legal or policy content
• Supports centralized governance with local market accountability

5. Prioritize cleanup of high-risk customer service and order-related documents

Data flow: Salesforce Commerce Cloud to OpenText Lens

Commerce operations often generate unstructured documents tied to returns, claims, disputes, and customer support. OpenText Lens can classify these files by sensitivity, age, and business relevance so operations teams can identify which records should be archived, deleted, or escalated for review.

• Improves records management for commerce operations
• Reduces exposure of unnecessary customer data
• Helps customer service teams focus on active cases

6. Clean up duplicate and redundant content across brands and sites

Data flow: Salesforce Commerce Cloud to OpenText Lens

Enterprises running multiple brands or storefronts in Salesforce Commerce Cloud often accumulate duplicate manuals, policy documents, promotional PDFs, and image variants. OpenText Lens can analyze repository content to identify duplicates and near-duplicates, enabling content owners to consolidate assets and standardize approved versions.

• Reduces storage and maintenance overhead
• Improves search relevance and content reuse
• Supports brand consistency across storefronts

7. Validate content readiness before archive or retention policy execution

Data flow: Salesforce Commerce Cloud to OpenText Lens, with governance decisions returned to archive or retention workflows

When commerce content reaches end of life, OpenText Lens can help determine whether files are safe to archive, delete, or retain based on sensitivity, business value, and regulatory requirements. This is especially useful for seasonal campaigns, discontinued products, and retired storefront pages.

• Enables defensible retention decisions
• Reduces manual review effort for large content sets
• Supports audit readiness and information lifecycle management

8. Provide content risk insights to merchandising and compliance teams

Data flow: OpenText Lens to Salesforce Commerce Cloud

OpenText Lens findings can be surfaced to Salesforce Commerce Cloud stakeholders through reports, dashboards, or workflow tasks. Merchandising, legal, and compliance teams can then act on flagged content such as expired product claims, restricted documents, or unapproved attachments linked to storefront experiences.

• Creates a shared view of content risk
• Speeds remediation across business and compliance teams
• Improves control over customer-facing commerce content