Salsify - OpenText Core Signature Integration and Automation

Common Integration Use Cases Between Salsify and OpenText Core Signature

Below are practical integration scenarios where Salsify and OpenText Core Signature can work together to streamline product content approvals, reduce manual handoffs, and improve compliance across commercial and operational teams.

• Digital approval of product content before syndication
  Use case: When product managers, legal, or brand teams finalize product descriptions, claims, or packaging details in Salsify, the content package is routed to OpenText Core Signature for formal approval and electronic sign-off before publication.
  Data flow: Salsify to OpenText Core Signature, then approval status back to Salsify.
  Business value: Ensures only approved product content is syndicated to retailers and marketplaces, reducing compliance risk and rework.
• Packaging artwork and label approval workflow
  Use case: Salsify stores packaging assets, ingredient statements, and label copy. Before a new SKU or packaging revision goes live, the final artwork or label document is sent to OpenText Core Signature for sign-off by regulatory, quality, and brand stakeholders.
  Data flow: Salsify to OpenText Core Signature, with signed approval returned to Salsify as an audit record.
  Business value: Speeds up packaging approvals while maintaining a clear audit trail for regulated product categories.
• Retailer-specific content authorization
  Use case: For major retail accounts that require formal approval of product content changes, Salsify generates a retailer-specific content packet and sends it to OpenText Core Signature for internal and external approval before submission.
  Data flow: Salsify to OpenText Core Signature, then signed approval status back to Salsify.
  Business value: Reduces rejected submissions and helps account teams manage retailer compliance requirements more efficiently.
• New product launch approval package
  Use case: During new product introduction, Salsify assembles the launch-ready content set, including product copy, images, claims, and attributes. OpenText Core Signature is used to collect formal approvals from marketing, legal, regulatory, and operations before launch activation.
  Data flow: Bi-directional, with Salsify providing the content package and OpenText Core Signature returning approval completion and signer metadata.
  Business value: Creates a controlled launch process that shortens time to market and improves cross-functional accountability.
• Claims and compliance sign-off for regulated products
  Use case: For food, beverage, health, beauty, or household products, any claim changes in Salsify such as organic, cruelty-free, or allergen statements are routed to OpenText Core Signature for documented approval by compliance or legal teams.
  Data flow: Salsify to OpenText Core Signature, with signed approval stored back in Salsify or linked to the product record.
  Business value: Supports regulatory governance and reduces the risk of publishing unapproved claims across digital channels.
• Supplier or brand owner approval of enriched content
  Use case: Private label or co-branded product content created in Salsify can be sent to external suppliers or brand owners through OpenText Core Signature for formal approval before syndication to retailers.
  Data flow: Salsify to OpenText Core Signature, then approval status and signed document returned to Salsify.
  Business value: Improves collaboration with external partners and reduces delays caused by email-based approval chains.
• Audit-ready approval archive for product content changes
  Use case: Every approved product content change in Salsify is paired with a signed approval record from OpenText Core Signature and retained as part of the product history for audits, recalls, or dispute resolution.
  Data flow: OpenText Core Signature to Salsify, with signed documents and signer details attached to the relevant product or asset record.
  Business value: Provides a defensible compliance record and simplifies internal audits and regulatory reviews.

These integrations are especially valuable for organizations that manage large product portfolios, frequent content updates, and strict approval requirements across marketing, legal, regulatory, and retail operations.