Salsify - OpenText Extended ECM Platform Integration and Automation

Common Integration Use Cases Between Salsify and OpenText Extended ECM Platform

1. Centralized Product Content Governance and Approval

Use OpenText Extended ECM Platform as the controlled repository for governed product documents such as specifications, compliance certificates, packaging artwork, and legal approvals, while Salsify manages the enriched product content used for syndication. Product teams can route source documents through OpenText workflows for review and approval, then publish approved content and metadata to Salsify for downstream channel distribution. This reduces version conflicts, strengthens auditability, and ensures only approved content reaches retailers and marketplaces.

Data flow: OpenText Extended ECM Platform to Salsify, with status updates back from Salsify for publication tracking.

2. Digital Asset Management for Product Marketing Materials

Store master digital assets such as hero images, lifestyle photography, instruction manuals, and packaging artwork in OpenText Extended ECM Platform, where retention, access control, and lifecycle governance are enforced. Salsify can consume these approved assets to enrich product detail pages and retailer listings. Marketing and e-commerce teams gain a single source of truth for assets, while OpenText ensures controlled access and compliance across regions and brands.

Data flow: OpenText Extended ECM Platform to Salsify.

3. Regulatory and Compliance Document Linking to Product Records

For regulated industries such as consumer packaged goods, cosmetics, food, and electronics, OpenText Extended ECM Platform can manage certificates, safety data sheets, ingredient declarations, and regional compliance documents. Salsify product records can be linked to these governed documents so channel teams can quickly verify that product content aligns with current regulatory requirements. This supports faster market launches and reduces the risk of publishing non-compliant content.

Data flow: Bi-directional, with OpenText providing authoritative documents and Salsify providing product context and channel usage status.

4. New Product Introduction Workflow

During new product introduction, cross-functional teams can use OpenText Extended ECM Platform to manage the formal workflow for product briefs, packaging approvals, legal sign-off, and launch readiness documentation. Once approved, the finalized product data, assets, and launch materials are synchronized to Salsify for syndication to retailers and marketplaces. This creates a structured handoff from internal governance to external product experience execution, reducing launch delays and manual rework.

Data flow: OpenText Extended ECM Platform to Salsify.

5. Product Content Change Control and Audit Trail

When product attributes, claims, or assets change, OpenText Extended ECM Platform can capture the change request, approval history, and supporting evidence. Salsify can then receive the updated product content and maintain the current version for digital shelf distribution. Linking the two systems gives organizations a complete audit trail from change request to published content, which is especially valuable for quality teams, legal teams, and internal auditors.

Data flow: Bi-directional, with change requests initiated in either system and publication status returned from Salsify.

6. Retailer-Specific Content Package Assembly

OpenText Extended ECM Platform can store retailer agreements, channel requirements, and approved supporting documents, while Salsify assembles retailer-specific product content packages using those governed inputs. For example, a brand can prepare a premium content bundle for a major retailer that includes approved images, claims, and compliance attachments. This improves channel readiness and reduces the time required to respond to retailer onboarding or content update requests.

Data flow: OpenText Extended ECM Platform to Salsify.

7. Product Master Record and Supporting Evidence Synchronization

Salsify can act as the operational hub for product content used by commerce teams, while OpenText Extended ECM Platform stores the supporting evidence behind each product claim, such as test reports, certifications, and supplier declarations. Integrating the two allows users to navigate from a Salsify product record to the authoritative evidence in OpenText, improving confidence in product data and simplifying claim substantiation during audits or retailer disputes.

Data flow: Bi-directional, with Salsify providing product identifiers and OpenText providing evidence documents and metadata.

8. Content Lifecycle and Retention Management for Product Assets

OpenText Extended ECM Platform can enforce retention policies, legal holds, and archival rules for product-related documents and assets, while Salsify manages the active content used for commerce syndication. When products are discontinued or retired, OpenText can retain the official record and supporting materials according to policy, and Salsify can be updated to remove or archive the active listings. This helps organizations reduce storage sprawl, meet compliance obligations, and maintain clean product catalogs.

Data flow: Bi-directional, with lifecycle events from Salsify triggering retention actions in OpenText and archival status returned to Salsify.