Salsify - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between Salsify and OpenText Lens - Data Visibility

1. Identify and remove obsolete product content before syndication

Data flow: OpenText Lens - Data Visibility to Salsify

OpenText Lens can scan shared drives, file repositories, and content stores to identify outdated product images, legacy spec sheets, duplicate PDFs, and obsolete marketing assets. Those findings can be fed into Salsify so product content teams only ingest approved, current files into the product experience hub.

• Reduces the risk of publishing outdated product information to retailers and marketplaces
• Speeds up content cleanup before seasonal launches or catalog refreshes
• Improves content governance by removing redundant assets from the source pool

2. Discover sensitive content before it is loaded into product records

Data flow: OpenText Lens - Data Visibility to Salsify

Lens can detect sensitive or restricted information in unstructured files such as internal pricing notes, supplier contracts, compliance documents, or confidential product launch materials. That insight can be used to block or flag those files before they are attached to product records in Salsify or shared with external channel partners.

• Prevents accidental exposure of confidential data through product content workflows
• Supports compliance and information risk management
• Helps legal and product teams enforce content approval rules

3. Improve migration of legacy product content into Salsify

Data flow: OpenText Lens - Data Visibility to Salsify

During a migration from file shares, legacy DAMs, or document repositories, Lens can inventory unstructured content and classify what is relevant, duplicate, obsolete, or sensitive. Only approved assets and documents are then migrated into Salsify, reducing clutter and accelerating the transition to a centralized product experience model.

• Shortens migration timelines by filtering content before import
• Reduces manual review effort for product operations teams
• Improves data quality in the new Salsify environment from day one

4. Validate supporting documents for regulated product categories

Data flow: Bi-directional

For regulated industries such as food, beverage, cosmetics, or consumer health, Salsify can manage product content while Lens scans supporting documents for missing, outdated, or noncompliant files. Exceptions can be routed back to product, regulatory, or quality teams to update the source documents before syndication.

• Helps ensure product claims are backed by current documentation
• Supports audit readiness and regulatory review processes
• Creates a closed-loop workflow between content management and compliance teams

5. Detect duplicate assets across business units and brands

Data flow: OpenText Lens - Data Visibility to Salsify

Large enterprises often store the same product image, instruction sheet, or brand asset in multiple repositories. Lens can identify duplicates and near-duplicates, then provide a clean asset set for Salsify. This helps brand and channel teams avoid using inconsistent versions across product listings.

• Reduces storage and content maintenance costs
• Improves consistency across brands, regions, and channels
• Makes it easier for Salsify users to find the right approved asset

6. Support product content governance and retention policies

Data flow: Bi-directional

Salsify can serve as the system of record for approved product content, while Lens monitors connected repositories for content that should be archived, retained, or removed based on policy. Governance teams can use Lens findings to trigger cleanup actions and keep Salsify aligned with retention and records management requirements.

• Improves lifecycle control over product-related documents
• Reduces risk from stale content remaining in shared repositories
• Supports enterprise records and retention programs

7. Accelerate retailer onboarding with cleaner source content

Data flow: OpenText Lens - Data Visibility to Salsify

When launching products to new retailers or marketplaces, teams often need to gather content from multiple internal sources. Lens can identify the most relevant source files and highlight gaps in supporting documentation, allowing Salsify teams to assemble complete, accurate product packages faster for syndication.

• Speeds up onboarding to new retail channels
• Reduces back-and-forth between product, legal, and operations teams
• Improves first-pass submission quality and lowers rejection rates

8. Monitor unstructured content repositories for product content risk

Data flow: OpenText Lens - Data Visibility to Salsify

Lens can continuously scan repositories for newly created or modified files related to products, packaging, claims, or specifications. When risky or outdated content is detected, alerts can prompt Salsify content owners to review and update the approved product record before the issue reaches customers or retail partners.

• Creates proactive content risk monitoring
• Helps teams respond quickly to packaging or claim changes
• Improves accuracy of product information across digital channels