Salsify - SFTP Integration and Automation

Common Integration Use Cases Between Salsify and SFTP

Below are practical enterprise integration scenarios where Salsify and SFTP work together to improve product content operations, secure file exchange, and channel readiness.

• Secure export of product content feeds to retail partners
  Salsify can generate approved product data exports, including titles, descriptions, attributes, pricing, and digital assets, and deliver them via SFTP to retailers or distributors that require secure file-based intake. This supports partners that do not connect through APIs or direct syndication connectors, reducing manual file handling and improving on-time catalog updates.
• Inbound import of supplier product data into Salsify
  Manufacturers, suppliers, or brand teams can send standardized product spreadsheets, image packages, and compliance documents to SFTP, where Salsify ingests the files into product records for enrichment and approval. This streamlines onboarding of new SKUs and reduces delays caused by email-based file exchange or inconsistent file naming.
• Automated distribution of approved digital assets to print and publication vendors
  Once product images, packaging artwork, and marketing copy are approved in Salsify, the assets can be exported through SFTP to print vendors, catalog publishers, or agency partners. This ensures external teams receive the latest approved version while maintaining a secure transfer trail for audit and version control.
• Secure exchange of retailer-specific content requirements
  Retailers often send content templates, attribute requirements, and validation reports through SFTP. These files can be imported into Salsify so product managers can update listings to meet channel-specific rules. In return, Salsify can send completed content packages back through SFTP for retailer review or onboarding.
• Bulk synchronization of seasonal or promotional product updates
  For large promotional events, teams can use SFTP to move bulk update files between merchandising, marketing, and Salsify. This is useful for time-sensitive changes such as holiday pricing, bundle content, new imagery, or localized descriptions, helping teams publish updates faster across multiple channels.
• Compliance-controlled transfer of regulated product documentation
  Industries with strict documentation requirements can use SFTP to move safety data sheets, certifications, ingredient disclosures, or regulatory attachments into Salsify for association with product records. Salsify then distributes the approved content to downstream channels, while SFTP provides secure transmission and transfer logs for compliance teams.
• Disaster recovery and archival of critical product content assets
  Organizations can schedule SFTP-based backups of Salsify exports, including master product data and approved assets, to a secure archive or disaster recovery location. This supports business continuity, protects against accidental data loss, and gives IT teams a controlled recovery source for critical product information.
• Partner onboarding and data validation workflow
  New suppliers or channel partners can exchange onboarding files with the product operations team through SFTP, while Salsify serves as the system of record for validation and enrichment. This creates a repeatable workflow for collecting source data, checking completeness, and publishing approved content to sales channels.

These integrations are especially valuable when organizations need both strong product content management in Salsify and secure, auditable file transfer through SFTP for partners, vendors, and compliance-driven workflows.