Home | Connectors | Sitecore | Sitecore - Frontify Integration and Automation
Direction: Frontify to Sitecore
Marketing and design teams manage approved logos, campaign images, product visuals, and templates in Frontify, then automatically publish selected assets to Sitecore for use across websites and landing pages. This ensures Sitecore content authors always work with the latest approved brand materials without manual file handling.
Business value: Reduces brand inconsistency, eliminates duplicate asset storage, and speeds up content production for digital campaigns.
Direction: Frontify to Sitecore
Frontify brand guidelines, tone of voice references, and approved usage rules can be surfaced within Sitecore authoring workflows so content editors can reference brand standards while creating pages and campaign content. This helps maintain consistency across distributed content teams and regional websites.
Business value: Improves governance, reduces review cycles, and lowers the risk of off-brand content being published.
Direction: Sitecore to Frontify
When Sitecore teams create or update campaign-specific web content, key creative outputs such as hero banners, page mockups, or approved campaign visuals can be pushed back into Frontify as reference materials or reusable brand examples. This gives brand teams visibility into how assets are being used in live digital experiences.
Business value: Creates a feedback loop between digital experience teams and brand governance teams, improving reuse and alignment.
Direction: Bi-directional
Assets can be submitted in Frontify for brand review and approval, then automatically marked as approved for use in Sitecore once finalized. If a Sitecore page references an asset that is updated or withdrawn in Frontify, the integration can notify content owners or flag the page for review.
Business value: Prevents outdated or unapproved assets from being published and reduces manual approval tracking.
Direction: Frontify to Sitecore
Global brand teams maintain master assets and guidelines in Frontify, while regional Sitecore teams localize pages for specific markets. The integration can distribute approved localized assets, such as translated banners or region-specific campaign imagery, to the correct Sitecore sites and language variants.
Business value: Supports faster market launches while preserving global brand consistency.
Direction: Bi-directional
Frontify asset metadata such as campaign name, usage rights, expiration date, and brand category can be synchronized with Sitecore to improve content tagging and governance. Sitecore usage data can be sent back to Frontify to show which assets are used most often, on which pages, and in which markets.
Business value: Improves asset discoverability, supports rights management, and helps brand teams prioritize high-value content.
Direction: Frontify to Sitecore
When new approved assets, templates, or campaign kits are added to Frontify, Sitecore content teams can receive automated notifications or task updates to refresh relevant pages, banners, and landing pages. This is especially useful for seasonal campaigns, product launches, and rebranding initiatives.
Business value: Shortens time to market and ensures web content stays current with brand updates.
Direction: Sitecore to Frontify
Sitecore can send published page references, asset links, or content snapshots to Frontify for brand compliance review. Brand managers can compare live web content against approved guidelines and identify pages that require updates, especially in regulated or multi-brand environments.
Business value: Strengthens governance, reduces compliance risk, and supports consistent brand execution at scale.
CyanGate, LLC
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