Smartsheet - BRIA AI Integration and Automation

Common Integration Use Cases Between Smartsheet and BRIA AI

1. Campaign Creative Request and Approval Workflow

Data flow: Smartsheet to BRIA AI, then BRIA AI back to Smartsheet

Marketing teams can use Smartsheet as the intake and approval hub for creative requests, such as product banners, social ads, or seasonal campaign visuals. When a request is approved in Smartsheet, the relevant brief, dimensions, audience segment, and channel requirements are sent to BRIA AI to generate the required image variations. Completed assets and version links are then written back to Smartsheet for review, approval, and campaign tracking.

• Reduces manual handoffs between marketing operations and creative teams
• Creates a clear audit trail for requests, approvals, and asset status
• Speeds up campaign production across multiple channels and markets

2. Product Image Variation Production for E-commerce

Data flow: Smartsheet to BRIA AI

E-commerce and merchandising teams can manage product launch plans in Smartsheet and trigger BRIA AI to generate product images in different backgrounds, seasonal settings, or lifestyle contexts. For example, a single product photo can be transformed into marketplace-ready variations for Amazon, retail websites, paid media, and regional storefronts. Smartsheet tracks SKU, launch date, required image formats, and completion status.

• Supports faster product launches with less dependency on photo shoots
• Improves consistency across product catalogs and sales channels
• Enables scalable image production for large SKU assortments

3. A/B Testing Asset Management for Paid Media

Data flow: Bi-directional

Performance marketing teams can manage test plans in Smartsheet, including audience segment, ad objective, and creative hypothesis. BRIA AI generates multiple image variants for each test, such as different backgrounds, product placements, or visual styles. Test results and winning creative IDs can then be captured back in Smartsheet to inform future campaign planning and creative optimization.

• Accelerates production of test-ready creative variants
• Improves decision making with structured test tracking
• Helps teams reuse winning visual patterns across campaigns

4. Regional and Audience-Specific Creative Localization

Data flow: Smartsheet to BRIA AI, then BRIA AI back to Smartsheet

Global marketing teams can use Smartsheet to manage localization requirements for each market, including language, cultural context, product positioning, and channel format. BRIA AI can then generate localized visual versions of the same campaign asset, such as region-specific backgrounds, seasonal cues, or audience-tailored imagery. The resulting assets and approval status are tracked in Smartsheet by market and campaign.

• Supports faster localization without rebuilding creative from scratch
• Improves relevance of campaign visuals across regions
• Provides visibility into market-specific asset readiness

5. Creative Operations Intake and Production Tracking

Data flow: Smartsheet to BRIA AI

Creative operations teams can use Smartsheet as a production control center for managing image generation requests, deadlines, dependencies, and workload. Once a task is assigned, Smartsheet can send the required specifications to BRIA AI for image creation or editing. This is useful for high-volume teams handling recurring requests from brand, product, and sales teams.

• Improves workload visibility for creative operations managers
• Standardizes request capture and production requirements
• Reduces bottlenecks caused by email-based creative intake

6. Asset Library Enrichment and Version Control

Data flow: BRIA AI to Smartsheet

When BRIA AI generates new image versions, those assets can be logged in Smartsheet with metadata such as campaign name, product line, usage rights, format, and approval status. This creates a structured record of all approved visual variants and helps teams track which assets are available for reuse across future campaigns.

• Improves governance over approved creative assets
• Makes it easier to find and reuse existing image variations
• Supports compliance and brand control across distributed teams

7. Launch Readiness Dashboard for Cross Functional Teams

Data flow: Bi-directional

Product launch teams can use Smartsheet dashboards to monitor the status of launch tasks, including creative asset production. BRIA AI can supply the generated visuals needed for each launch milestone, while Smartsheet consolidates progress across marketing, product, and e-commerce workstreams. Leaders gain a single view of whether image assets are complete, approved, and ready for deployment.

• Improves launch coordination across multiple teams
• Reduces risk of delayed launches due to missing creative
• Provides executive visibility into launch readiness

8. Automated Creative Brief to Asset Delivery Process

Data flow: Smartsheet to BRIA AI, then BRIA AI back to Smartsheet

Organizations can automate the full workflow from creative brief submission in Smartsheet to asset generation in BRIA AI and final status updates back in Smartsheet. For example, a form submission for a new promotional banner can trigger image generation, route the output for review, and update the original request with completion details. This is especially valuable for teams managing repetitive, high-volume content requests.

• Shortens turnaround time for routine creative requests
• Reduces manual coordination and status chasing
• Creates a repeatable process for scalable content production