Smartsheet - Frontify Integration and Automation

Common Integration Use Cases Between Smartsheet and Frontify

1. Brand asset request and approval workflow

Direction: Smartsheet to Frontify, bi-directional status updates

Marketing teams can use Smartsheet as the intake and workflow layer for brand asset requests such as campaign banners, sales collateral, event graphics, and social templates. Once a request is approved in Smartsheet, the task can trigger asset creation or upload into Frontify, where brand-approved files and guidelines are centrally managed. Frontify can then return asset status, version, or approval metadata back to Smartsheet for visibility.

• Reduces email-based requests and manual follow-up
• Improves turnaround time for creative production
• Ensures only approved assets move into brand distribution

2. Campaign planning linked to approved brand guidelines

Direction: Frontify to Smartsheet

Campaign managers can build project plans in Smartsheet while pulling in the latest brand standards, logos, messaging rules, and approved templates from Frontify. This gives project teams a single view of campaign milestones alongside the correct brand references, helping them execute faster and stay compliant with brand governance.

• Keeps campaign teams aligned to current brand standards
• Reduces rework caused by outdated assets or messaging
• Supports consistent execution across regions and channels

3. Creative review and approval tracking

Direction: Bi-directional

Design and marketing teams can manage review cycles in Smartsheet, including deadlines, approvers, and comments, while storing final approved versions in Frontify. When a file is approved in Frontify, the approval status can update the corresponding Smartsheet row so stakeholders can track progress without checking multiple systems.

• Creates a clear audit trail for approvals
• Improves accountability across creative and marketing teams
• Speeds up launch readiness by reducing approval bottlenecks

4. Brand asset lifecycle management for distributed teams

Direction: Smartsheet to Frontify

Organizations with multiple business units or regional teams can use Smartsheet to track asset requests, localization tasks, and launch dates, while Frontify serves as the controlled repository for the final approved assets. Smartsheet can capture who requested the asset, which market it supports, and when it should be published, while Frontify stores the final version for reuse and governance.

• Supports global and regional brand consistency
• Improves visibility into asset production across teams
• Makes it easier to reuse approved content and reduce duplication

5. Product launch coordination with brand compliance checkpoints

Direction: Bi-directional

Product launch teams can manage launch plans, dependencies, and deadlines in Smartsheet, while Frontify provides the approved product naming, visual identity, and launch collateral. Integration can ensure that launch tasks cannot move forward until required brand assets are approved and published in Frontify, helping teams avoid last-minute compliance issues.

• Aligns launch execution with brand governance
• Prevents use of unapproved product messaging or visuals
• Improves launch readiness across marketing, product, and design teams

6. Event marketing asset coordination

Direction: Smartsheet to Frontify

Event teams can use Smartsheet to manage event timelines, sponsorship deliverables, booth graphics, and speaker materials. Final event assets can be pushed into Frontify for centralized storage and reuse across future events. This is especially useful for organizations running multiple events where consistency and version control are critical.

• Streamlines event production and asset handoff
• Ensures event materials follow brand standards
• Creates a reusable library of approved event content

7. Brand governance reporting and portfolio visibility

Direction: Frontify to Smartsheet

Brand and marketing operations teams can sync asset metadata from Frontify into Smartsheet dashboards to track asset volume, approval cycle times, campaign readiness, and compliance status across initiatives. This gives leadership a portfolio-level view of brand execution and helps identify bottlenecks in creative operations.

• Provides executive visibility into brand operations
• Supports performance reporting across campaigns and teams
• Helps identify process delays and governance gaps

8. Template distribution and controlled reuse

Direction: Frontify to Smartsheet, bi-directional

Frontify can serve as the source of truth for approved templates such as presentation decks, one-pagers, and social media layouts. Smartsheet can track which teams have requested, downloaded, or customized those templates for specific projects. This helps organizations control template usage while still enabling fast execution by business teams.

• Promotes reuse of approved brand materials
• Reduces time spent recreating standard assets
• Improves governance over template versions and usage