Sprinklr - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between Sprinklr and OpenText Lens - Data Visibility

1. Social Content Governance and Sensitive Data Prevention

Data flow: OpenText Lens - Data Visibility ? Sprinklr

Use OpenText Lens to scan unstructured content repositories for sensitive, regulated, or obsolete assets before they are approved for social publishing in Sprinklr. This helps marketing and compliance teams prevent the use of outdated product claims, confidential internal documents, or restricted imagery in public campaigns.

Business value: Reduces compliance risk, avoids brand damage, and shortens content review cycles by flagging risky assets early.

2. Brand Asset Cleanup Before Social Publishing

Data flow: OpenText Lens - Data Visibility ? Sprinklr

Before teams connect digital asset repositories to Sprinklr, OpenText Lens can identify duplicate, obsolete, or low-value files across shared drives and content stores. Only approved and current assets are then made available for social publishing workflows in Sprinklr.

Business value: Improves content quality, reduces clutter in asset libraries, and makes it easier for regional teams to find the right approved content.

3. Compliance Review for Regulated Industry Campaigns

Data flow: Bi-directional

Sprinklr campaign calendars and approval workflows can trigger OpenText Lens scans of supporting documents, product sheets, and campaign collateral stored in enterprise repositories. If Lens detects sensitive or non-compliant content, the campaign can be routed back for remediation before publication.

Business value: Supports regulated marketing operations in industries such as financial services, healthcare, and pharmaceuticals by adding a data visibility checkpoint to campaign approvals.

4. Customer Care Knowledge Base Risk Assessment

Data flow: OpenText Lens - Data Visibility ? Sprinklr

Sprinklr customer care teams often rely on internal knowledge articles, policy documents, and response templates. OpenText Lens can analyze these repositories to identify outdated or sensitive content that should not be exposed to agents handling social and digital care cases.

Business value: Improves response accuracy, reduces the chance of sharing restricted information, and strengthens customer service governance.

5. Data Cleanup Prior to Sprinklr Content Migration

Data flow: OpenText Lens - Data Visibility ? Sprinklr

When organizations migrate legacy social assets, campaign files, or response templates into Sprinklr, OpenText Lens can be used to classify and filter the source content first. This ensures only relevant, current, and compliant materials are migrated into the new operating model.

Business value: Lowers migration effort, reduces storage and content sprawl, and prevents legacy risk from being carried into Sprinklr.

6. Cross-Functional Content Risk Reporting

Data flow: OpenText Lens - Data Visibility ? Sprinklr

OpenText Lens can provide visibility into where sensitive content exists across repositories, while Sprinklr can show which campaigns, channels, or teams are using related assets. Together, they enable reporting that links content risk to active marketing and care operations.

Business value: Gives compliance, legal, and marketing leaders a shared view of exposure across content and customer engagement workflows.

7. Regional Content Standardization and De-duplication

Data flow: OpenText Lens - Data Visibility ? Sprinklr

Global enterprises often have multiple regional teams storing similar social assets in different repositories. OpenText Lens can identify duplicate and redundant content, allowing Sprinklr administrators to standardize which approved assets are surfaced in the unified content calendar and publishing workflows.

Business value: Reduces duplication, improves brand consistency across regions, and simplifies content governance at scale.

8. Incident Response for Content Exposure Events

Data flow: Bi-directional

If OpenText Lens identifies newly exposed sensitive content in a repository, it can alert Sprinklr teams to pause related campaigns or remove linked assets from publishing queues. Conversely, if Sprinklr detects a campaign issue or customer complaint tied to a specific asset, teams can use Lens to trace the source repository and assess broader exposure.

Business value: Speeds up containment of content-related incidents and improves coordination between marketing, legal, and operations teams.