Stibo Systems - Ziflow Integration and Automation

Common Integration Use Cases Between Stibo Systems and Ziflow

• Product content approval before publishing to downstream channels
  Stibo Systems acts as the trusted source for product master data, while Ziflow manages review and approval of product descriptions, packaging copy, and campaign assets. Product data and content can flow from Stibo Systems to Ziflow for stakeholder review, then approved content can be sent back to Stibo Systems for controlled publication to commerce, ERP, or PIM-connected channels. This reduces errors and ensures only approved product information is released.
• Creative review of regulated product information
  For industries such as consumer goods, healthcare, or food and beverage, product claims, labels, and compliance statements often require formal approval. Stibo Systems can provide the authoritative product attributes and compliance data to Ziflow, where legal, regulatory, and brand teams review artwork and copy. Approved outputs can then be synchronized back to Stibo Systems as validated reference content, improving auditability and reducing compliance risk.
• New product introduction workflow
  When a new product is created in Stibo Systems, the integration can automatically trigger a Ziflow proofing workflow for associated assets such as packaging, sell sheets, and digital banners. As product data matures in Stibo, creative teams receive the latest approved attributes to base their work on. This shortens launch cycles and keeps creative production aligned with master data changes.
• Product data change notification for re-approval of assets
  If key product attributes change in Stibo Systems, such as ingredients, dimensions, pricing, or regulatory text, the integration can flag related assets in Ziflow for re-review. This bi-directional workflow ensures updated product information is reflected in all customer-facing materials before publication. It helps prevent outdated claims and reduces the risk of publishing inconsistent content across channels.
• Centralized governance for brand and product content
  Stibo Systems can maintain the governed product record, while Ziflow manages the approval history for creative assets tied to that record. Integration links the approved proof version in Ziflow to the corresponding product master record in Stibo. This creates a clear audit trail showing which version of an asset was approved for which product, supporting governance and traceability.
• Localization and market-specific content approval
  Stibo Systems can provide localized product data, such as language-specific names, descriptions, and regulatory fields, to Ziflow for regional proofing. Local marketing, legal, and translation teams can review market-specific creative assets in Ziflow and return approved versions to Stibo Systems. This supports faster regional launches while maintaining consistency across markets.
• Asset metadata enrichment for downstream distribution
  After creative approval in Ziflow, approved asset metadata such as version, approval status, reviewer comments, and usage rights can be sent to Stibo Systems. Stibo can then associate this approved content with the correct product record and distribute it to connected enterprise systems. This improves content governance and ensures downstream teams use only approved, current assets.