Tenovos - Centric Integration and Automation

Common Integration Use Cases Between Tenovos and Centric

• Product launch asset synchronization
  Centric can push approved product data, specifications, and launch milestones to Tenovos so marketing teams can create and manage launch assets against the latest product information. This reduces rework, prevents outdated claims, and speeds up campaign readiness. Data flow: Centric to Tenovos.
• Approved product imagery and brand content distribution
  Tenovos can send finalized lifestyle images, campaign visuals, and brand-approved content back to Centric for use in product development reviews, line planning, and internal stakeholder approvals. This helps design and merchandising teams work with the same approved visual assets used by marketing. Data flow: Tenovos to Centric.
• Single source of truth for product and content metadata
  Centric can provide structured product attributes such as SKU, color, material, season, and launch status to Tenovos, where they can be applied as metadata to digital assets. This improves searchability, content governance, and asset reuse across teams and channels. Data flow: Centric to Tenovos.
• Content performance feedback into product planning
  Tenovos analytics can share asset engagement and performance insights with Centric so product and brand teams can see which product stories, visuals, or messages drive the strongest response. This supports better decisions on future product presentation, packaging, and launch content. Data flow: Tenovos to Centric.
• New product development content workflow
  As Centric moves a product through concept, sample, and approval stages, it can trigger content creation tasks in Tenovos for photography, renderings, and campaign asset preparation. This aligns creative production with product readiness and reduces launch delays. Data flow: Centric to Tenovos.
• Asset approval alignment with product approval gates
  When Centric marks a product or component as approved, the integration can automatically update the related assets in Tenovos to approved status. This ensures only compliant, final content is available for downstream use in CMS, eCommerce, and sales channels. Data flow: Bi-directional.
• Seasonal collection and campaign package management
  Centric can send collection, assortment, and line plan details to Tenovos so marketing can organize assets by season, category, and launch group. Tenovos can then return curated campaign packages or asset sets to Centric for internal review and cross-functional alignment. Data flow: Bi-directional.
• Retirement of obsolete product content
  When Centric retires a product, variant, or specification, Tenovos can automatically flag or archive related assets to prevent outdated content from being reused in campaigns or digital channels. This reduces compliance risk and keeps product storytelling accurate. Data flow: Centric to Tenovos.