Threekit - Getty Images Integration and Automation

Common Integration Use Cases Between Threekit and Getty Images

1. Enrich configurable product experiences with licensed lifestyle imagery

Data flow: Getty Images ? Threekit

Marketing and e-commerce teams can pull licensed lifestyle, environment, and aspirational imagery from Getty Images into Threekit product experiences to place configurable products into realistic scenes. For example, a furniture retailer can pair a 3D sofa configurator with Getty interior photography to show the product in multiple room settings, helping customers visualize the item in context before purchase.

Business value: Improves conversion by making product visualization more relatable, reduces the need for custom photo shoots, and gives merchandising teams a faster way to launch seasonal or campaign-specific experiences.

2. Automatically attach approved campaign assets to product configuration pages

Data flow: Getty Images ? Threekit

When a new campaign is launched, approved Getty Images assets can be synchronized into Threekit as supporting visuals for product detail pages, configurators, and landing pages. This is useful when a brand wants to combine interactive product configuration with editorial-style imagery that reinforces a campaign theme, such as a holiday collection, outdoor living promotion, or back-to-school electronics launch.

Business value: Reduces manual asset handling, keeps campaign visuals consistent across channels, and shortens time to market for merchandising and digital commerce teams.

3. Use Getty editorial and event imagery to support product storytelling

Data flow: Getty Images ? Threekit

Brands can integrate editorial or event-based imagery from Getty Images into Threekit experiences to support storytelling around product launches, brand heritage, or category education. For example, an automotive brand can combine a 3D vehicle configurator with Getty editorial imagery from motorsport, travel, or lifestyle contexts to create a richer brand narrative around the configured model.

Business value: Strengthens brand perception, supports premium positioning, and helps content teams build more compelling product journeys without relying solely on studio assets.

4. Centralize licensed visual assets for product and marketing teams

Data flow: Bi-directional, with Getty Images as source of licensed assets and Threekit as a consumer of approved visuals

Organizations can connect Getty Images to a shared digital asset workflow where licensed images are selected, approved, and then published into Threekit for use in product pages, configurators, and AR experiences. This creates a controlled process for ensuring only properly licensed assets are used in customer-facing experiences.

Business value: Improves governance, reduces licensing risk, and gives marketing, e-commerce, and legal teams a clearer approval path for visual content.

5. Accelerate launch of new product lines with temporary visual placeholders

Data flow: Getty Images ? Threekit

During pre-launch phases, teams can use Getty Images assets as temporary visual placeholders in Threekit while final product photography or custom scene assets are still being produced. This is especially useful for seasonal collections, new furniture ranges, or consumer electronics releases where product configuration is ready before final creative assets are complete.

Business value: Enables earlier product launch readiness, supports internal review and merchandising setup, and reduces delays caused by missing creative content.

6. Create localized storefront experiences using region-specific imagery

Data flow: Getty Images ? Threekit

Global brands can use Getty Images to source regionally relevant imagery and feed it into Threekit experiences for different markets. A home goods retailer, for instance, can display the same configurable product in different cultural or architectural settings depending on the country or language version of the storefront.

Business value: Improves localization, increases relevance for international shoppers, and supports regional merchandising teams with market-specific content.

7. Support content operations with reusable visual libraries for commerce and marketing

Data flow: Getty Images ? Threekit

Content operations teams can maintain a curated library of Getty Images assets mapped to product categories, campaigns, or audience segments, then reuse those assets in Threekit-powered experiences across multiple product lines. For example, a consumer electronics brand can maintain separate visual sets for home office, gaming, and travel use cases and apply them to different configurable products.

Business value: Increases asset reuse, reduces duplicate creative work, and helps teams scale visual content production across multiple business units.

8. Improve cross-team collaboration between creative, merchandising, and e-commerce

Data flow: Bi-directional workflow orchestration, with Getty Images supplying licensed content and Threekit publishing customer-facing experiences

Creative teams can source and approve Getty Images assets, merchandising teams can map them to product collections in Threekit, and e-commerce teams can publish the final experience to storefronts. This creates a structured workflow where each team contributes to the same visual commerce experience without relying on ad hoc file sharing or disconnected approvals.

Business value: Streamlines collaboration, reduces bottlenecks in content production, and ensures that product visualization and marketing imagery stay aligned across the customer journey.