Threekit - OpenText Core Digital Asset Management Integration and Automation

Common Integration Use Cases Between Threekit and OpenText Core Digital Asset Management

1. Centralized master asset management for product visualization

Data flow: OpenText Core Digital Asset Management ? Threekit

Marketing and product teams can store approved product photography, brand imagery, textures, logos, and reference files in OpenText Core Digital Asset Management, then publish selected assets to Threekit for use in 3D scenes, configurators, and rendered product experiences. This keeps Threekit aligned to a single source of approved content while reducing the risk of outdated or non-compliant visuals being used in customer-facing experiences.

Business value: Faster asset governance, fewer duplicate files, and tighter brand control across digital commerce channels.

2. Automated delivery of rendered product images back to the DAM

Data flow: Threekit ? OpenText Core Digital Asset Management

Threekit can generate unlimited product renders based on configuration rules, colorways, and option combinations. These approved renders can be automatically pushed into OpenText Core Digital Asset Management for downstream use by e-commerce, print, sales enablement, and campaign teams. This creates a searchable repository of final product visuals tied to specific SKUs, variants, and launch dates.

Business value: Eliminates manual file handling, accelerates campaign production, and ensures consistent imagery across channels.

3. New product launch workflow with asset approval and visualization readiness

Data flow: OpenText Core Digital Asset Management ? Threekit, with status updates back to OpenText Core Digital Asset Management

When a new product is introduced, teams can upload CAD-derived imagery, lifestyle photography, material swatches, and compliance-approved assets into OpenText Core Digital Asset Management. Once approved, the assets are sent to Threekit to build the interactive product experience. Threekit can then return completion status, preview links, or configuration-ready asset references to the DAM so launch teams know which products are ready for commerce activation.

Business value: Shorter product launch cycles, clearer cross-team accountability, and fewer delays between creative approval and storefront activation.

4. Variant-specific asset synchronization for configurable products

Data flow: Bi-directional

For configurable products such as furniture, appliances, or consumer electronics, OpenText Core Digital Asset Management can manage source assets by variant, finish, region, or campaign. Threekit can consume those assets to generate accurate visual configurations, while also writing back metadata such as variant IDs, usage status, and render references. This ensures every configuration shown in the commerce experience maps to approved visual content in the DAM.

Business value: Better configuration accuracy, reduced content errors, and improved customer confidence in complex purchases.

5. Regional and channel-specific content distribution

Data flow: OpenText Core Digital Asset Management ? Threekit

Global brands often need different product visuals for different markets, languages, or retail channels. OpenText Core Digital Asset Management can store localized assets and channel-specific renditions, then feed the correct versions into Threekit based on region, storefront, or audience segment. This supports localized product visualization without duplicating asset management processes in each market.

Business value: Simplified localization, better regional compliance, and more relevant shopping experiences for customers.

6. Asset metadata enrichment for search and governance

Data flow: Bi-directional

OpenText Core Digital Asset Management can provide Threekit with structured metadata such as product family, SKU, usage rights, expiration dates, and campaign tags. Threekit can return visualization-specific metadata such as configuration IDs, render types, and approved view angles. Together, this creates a richer asset record that improves searchability, governance, and reuse across merchandising and marketing teams.

Business value: Faster asset discovery, stronger rights management, and improved operational control over product content.

7. Sales and commerce enablement with approved visual assets

Data flow: Threekit ? OpenText Core Digital Asset Management

Sales teams often need product visuals for proposals, presentations, and customer follow-up materials. Threekit can generate high-quality renders and interactive view assets, then publish them into OpenText Core Digital Asset Management where sales, channel partners, and customer success teams can access approved content. This avoids ad hoc screenshotting or use of outdated marketing files.

Business value: Better sales enablement, more consistent customer-facing materials, and reduced time spent searching for approved visuals.

8. Audit trail and lifecycle management for product imagery

Data flow: Bi-directional

OpenText Core Digital Asset Management can act as the system of record for asset lifecycle states such as draft, approved, expired, or archived, while Threekit uses that status to determine which assets can be displayed in live commerce experiences. When assets are updated or retired in the DAM, Threekit can automatically stop using outdated visuals and switch to the latest approved versions.

Business value: Reduced compliance risk, fewer stale assets in market, and stronger governance over customer-facing product content.