TransPerfect - Frontify Integration and Automation

Common Integration Use Cases Between TransPerfect and Frontify

TransPerfect and Frontify complement each other well in enterprise brand and content operations. Frontify serves as the central system for brand guidelines, approved assets, and brand governance, while TransPerfect manages translation, localization, and cultural adaptation for global markets. Integrating the two platforms helps teams move approved brand content into localization workflows faster, maintain consistency across languages, and reduce manual handoffs between marketing, design, and localization teams.

1. Localize approved brand assets from Frontify for global campaigns

Data flow: Frontify to TransPerfect

Marketing teams can select approved campaign assets, brand copy, and guideline content in Frontify and send them directly to TransPerfect for translation and localization. This is useful when launching regional campaigns that need localized taglines, product messaging, or visual text overlays while preserving brand standards.

• Reduces manual export and email-based handoffs
• Speeds up multilingual campaign launch cycles
• Ensures only approved source content is localized

2. Return translated brand guidelines to Frontify for regional teams

Data flow: TransPerfect to Frontify

After TransPerfect completes translation of brand guidelines, tone of voice documents, or usage rules, the localized versions can be published back into Frontify. Regional marketing, sales, and partner teams then access the correct language version of brand standards in one place.

• Improves brand consistency across markets
• Gives local teams self-service access to approved localized guidelines
• Reduces risk of outdated or unofficial translations being used

3. Synchronize localized digital assets with brand-approved source files

Data flow: Bi-directional

Frontify can act as the source of truth for approved visual assets, while TransPerfect manages localized text variants such as banners, product sheets, and social media graphics. Once translated, localized asset versions can be linked back to the corresponding brand asset record in Frontify for easy retrieval and governance.

• Maintains a clear relationship between source and localized versions
• Supports controlled reuse of approved assets across regions
• Helps teams track which assets are localized and which are still pending

4. Automate localization requests for new brand content releases

Data flow: Frontify to TransPerfect

When a new brand campaign, product launch kit, or guideline update is approved in Frontify, an automated workflow can trigger a localization request in TransPerfect. This ensures that every new source asset enters the translation queue without relying on manual project setup.

• Shortens time from content approval to localization kickoff
• Reduces missed translation requests for new assets
• Improves workflow consistency for recurring launches

5. Manage multilingual brand governance for regulated or global industries

Data flow: Bi-directional

Organizations in regulated sectors such as healthcare, financial services, or consumer goods can use Frontify to store approved brand and compliance content, then route it to TransPerfect for expert translation. The translated versions can be reviewed and republished in Frontify, creating a controlled multilingual governance process.

• Supports audit-friendly content control
• Ensures translated materials follow approved terminology and brand rules
• Reduces compliance risk in local markets

6. Localize brand training and onboarding materials for internal teams

Data flow: Frontify to TransPerfect to Frontify

Brand training decks, onboarding guides, and internal playbooks stored in Frontify can be sent to TransPerfect for localization and then returned to Frontify for distribution. This helps global organizations train employees, agencies, and franchise partners using consistent brand education in their preferred language.

• Improves adoption of brand standards across distributed teams
• Supports faster onboarding in multilingual organizations
• Centralizes access to the latest localized training content

7. Streamline multilingual asset lifecycle management for marketing operations

Data flow: Bi-directional

Marketing operations teams can use Frontify to manage the master asset library and TransPerfect to handle localization status, translation progress, and delivery of language variants. Integration allows teams to track which assets are ready for market, which are in translation, and which require review.

• Provides better visibility into multilingual content status
• Helps teams prioritize launch readiness by market
• Reduces duplicate work and version confusion

Together, TransPerfect and Frontify create a practical workflow for global brand execution. Frontify governs the approved source content and assets, while TransPerfect ensures those materials are accurately localized and culturally adapted for each market. The integration helps enterprises move faster, stay consistent, and scale brand operations across languages and regions.