TransPerfect - Tenovos Integration and Automation

Common Integration Use Cases Between TransPerfect and Tenovos

1. Automated Localization of Approved Digital Assets

Data flow: Tenovos to TransPerfect

When marketing teams finalize a campaign asset in Tenovos, the approved file, metadata, and usage context can be sent to TransPerfect for translation and localization. This is especially useful for banners, product visuals, campaign videos, and supporting copy that must be adapted for multiple regions.

• Reduces manual handoff between marketing and localization teams
• Speeds up multilingual campaign launches
• Ensures localized versions stay aligned with the original approved asset

2. Return of Localized Asset Versions into the DAM

Data flow: TransPerfect to Tenovos

Once translation and localization are complete, TransPerfect can send localized files back into Tenovos with language tags, market-specific metadata, and version references. This creates a single governed repository for all regional variants of an asset.

• Improves asset governance and version control
• Makes it easier for regional teams to find the correct localized content
• Supports reuse of translated assets across future campaigns

3. Localization Workflow Triggered by Asset Approval

Data flow: Tenovos to TransPerfect

Tenovos can trigger a localization workflow in TransPerfect when an asset reaches an approved status. For example, once a product launch video or campaign image is signed off, the integration can automatically create translation jobs for required markets.

• Eliminates delays caused by manual project creation
• Standardizes localization intake across teams
• Helps global marketing teams meet launch deadlines

4. Metadata Enrichment for Multilingual Asset Discovery

Data flow: TransPerfect to Tenovos

TransPerfect can return translated titles, descriptions, alt text, captions, and usage notes to Tenovos so each localized asset is fully searchable and usable by regional teams. This is valuable for large content libraries where discoverability drives reuse.

• Improves search and retrieval in multiple languages
• Supports accessibility and compliance requirements
• Increases content reuse across regions and channels

5. Regional Content Performance Feedback for Localization Prioritization

Data flow: Tenovos to TransPerfect

Tenovos analytics can identify which assets perform best by market, language, or campaign type. That performance data can be shared with TransPerfect to prioritize which content should be localized first or refreshed for specific regions.

• Aligns localization spend with content performance
• Helps teams focus on high-value assets
• Supports data-driven global content planning

6. Multilingual Campaign Asset Packaging for CMS and Channel Delivery

Data flow: Bi-directional

Tenovos can supply approved master assets to TransPerfect for localization, then receive completed versions back for distribution to downstream CMS and marketing channels. This creates a controlled pipeline from asset creation to multilingual publishing.

• Supports faster global campaign execution
• Reduces duplicate work across content, localization, and publishing teams
• Maintains consistency across markets and channels

7. Localization Status Visibility for Marketing Operations

Data flow: TransPerfect to Tenovos

TransPerfect can update Tenovos with localization status such as in progress, review pending, approved, or delivered. Marketing operations teams gain visibility into which assets are ready for each market without checking separate systems.

• Improves cross-team coordination
• Reduces status-chasing and email-based follow-up
• Helps campaign managers plan regional release timing accurately

8. Reuse of Previously Localized Assets for New Campaigns

Data flow: Tenovos to TransPerfect and TransPerfect to Tenovos

Tenovos can surface previously localized assets and associated metadata so TransPerfect can reuse approved translations where appropriate. This is useful for recurring product messaging, evergreen brand content, and regulated copy that changes infrequently.

• Lowers translation costs through reuse of approved content
• Shortens turnaround time for repeat campaigns
• Improves consistency of brand and product messaging across regions