WoodWing - OpenText Extended ECM - Content Server Integration and Automation

Common Integration Use Cases Between WoodWing and OpenText Extended ECM - Content Server

1. Centralized governance for approved product and campaign assets

WoodWing can serve as the creative asset hub for product images, videos, and marketing media, while OpenText Extended ECM - Content Server acts as the governed enterprise repository for approved final assets, supporting retention, security, and auditability. Once an asset is approved in WoodWing, it can be automatically published to OpenText with metadata such as product ID, campaign name, usage rights, region, and expiration date. This gives marketing, legal, and compliance teams a controlled source of truth for final assets.

Data flow: WoodWing to OpenText Extended ECM - Content Server

2. Controlled handoff from creative production to records management

Creative teams often work in WoodWing on source files, layouts, photography, and video edits, while business teams need a managed record of the final deliverables. Integration can move finalized files and supporting documentation from WoodWing into OpenText Extended ECM - Content Server at key milestones, such as campaign launch or publication release. OpenText can then manage version history, approvals, and retention policies for the official business record.

Data flow: WoodWing to OpenText Extended ECM - Content Server

3. Product content distribution with enterprise-controlled master assets

For organizations managing product images across PIM, e-commerce, print, and distributor channels, WoodWing can store and manage the master media files, while OpenText Extended ECM - Content Server stores related governance documents such as usage agreements, supplier contracts, and rights approvals. When a product image is updated in WoodWing, the corresponding compliance and approval records in OpenText can be linked or synchronized to ensure downstream teams only use authorized content.

Data flow: Bi-directional

4. Museum and heritage collection asset preservation

Museums and heritage organizations can use WoodWing to manage high-resolution images and videos of physical collections, exhibitions, and conservation work. OpenText Extended ECM - Content Server can store preservation records, provenance documentation, donor agreements, and access restrictions tied to each asset. Integration enables curators and archivists to access the media in WoodWing while relying on OpenText for the authoritative record of ownership, condition, and legal constraints.

Data flow: WoodWing to OpenText Extended ECM - Content Server, with reference links back to WoodWing

5. Publishing workflow for books, epubs, and editorial packages

Publishing teams can use WoodWing to manage book content, photography, InDesign layouts, and epub assets during production. Once a title is approved, the final publication package, contracts, editorial approvals, and release documentation can be archived in OpenText Extended ECM - Content Server. This supports editorial, legal, and operations teams by creating a complete publication record that is searchable, governed, and retained according to policy.

Data flow: WoodWing to OpenText Extended ECM - Content Server

6. Marketing campaign archive with full audit trail

Marketing teams often need to retain campaign assets after launch for reuse, compliance, and performance review. WoodWing can manage the active campaign library, including images, videos, and event media, while OpenText Extended ECM - Content Server stores the final campaign package, approvals, brand compliance documents, and launch sign-off records. This makes it easier to prove what was used, when it was approved, and who authorized it.

Data flow: WoodWing to OpenText Extended ECM - Content Server

7. Enterprise search and access to approved media from business systems

OpenText Extended ECM - Content Server can expose governed records and metadata to enterprise users, while WoodWing provides the rich media experience for creative and content teams. Through integration, users working in OpenText-based business processes can search for approved product images, event photos, or publication assets stored in WoodWing without leaving their workflow. This reduces duplicate requests to creative teams and improves reuse of approved content.

Data flow: OpenText Extended ECM - Content Server to WoodWing, with metadata synchronization

8. Rights, retention, and disposition management for digital assets

WoodWing manages the operational lifecycle of media assets, but OpenText Extended ECM - Content Server can enforce enterprise retention schedules, legal holds, and disposition rules for the official record. Integration can trigger retention events when an asset expires, a campaign ends, or a publication is superseded. This is especially valuable for organizations with strict regulatory, copyright, or brand governance requirements.

Data flow: Bi-directional