WoodWing - OpenText Lens - Data Visibility Integration and Automation

Common Integration Use Cases Between WoodWing and OpenText Lens - Data Visibility

WoodWing and OpenText Lens complement each other well in environments where rich media, publishing assets, and product content must be governed, cleaned up, and made easier to manage at scale. WoodWing is optimized for storing, organizing, and distributing digital assets such as product images, videos, campaign files, and publishing content. OpenText Lens adds visibility into unstructured data across repositories, helping teams identify what content exists, where it lives, and whether it is sensitive, redundant, or obsolete. Together, they support better content governance, lower storage and compliance risk, and more efficient asset lifecycle management.

• 1. Identify redundant or obsolete media assets before migration into WoodWing

  Data flow: OpenText Lens to WoodWing

  Before consolidating legacy file shares, shared drives, or older content repositories into WoodWing, OpenText Lens can scan the source environment to identify duplicate product images, outdated campaign videos, obsolete publication files, and unused museum collection media. Business teams can then decide which assets should be migrated, archived, or discarded. This reduces migration volume, lowers storage costs, and prevents clutter from entering WoodWing.

• 2. Detect sensitive content in marketing and publishing assets stored in WoodWing

  Data flow: WoodWing to OpenText Lens

  WoodWing often contains campaign images, event videos, editorial layouts, and publication files that may include personal data, confidential product information, or restricted brand materials. OpenText Lens can analyze these assets to flag sensitive content such as employee images, customer information embedded in documents, or restricted internal materials. Compliance and legal teams can use the findings to apply retention rules, access controls, or removal actions.

• 3. Improve product image governance for product information and distribution channels

  Data flow: Bi-directional

  For organizations distributing product images through multiple channels, WoodWing can serve as the controlled asset repository while OpenText Lens scans related repositories to find duplicate or outdated product visuals. This helps product, ecommerce, and content operations teams ensure that only approved and current images are used. It also helps identify unmanaged copies of product photos outside WoodWing that could cause brand inconsistency or compliance issues.

• 4. Support museum and heritage collection cleanup and preservation planning

  Data flow: OpenText Lens to WoodWing

  Museums and heritage organizations often manage large volumes of photos and videos of physical collections across multiple storage locations. OpenText Lens can analyze those repositories to identify duplicate scans, low-value derivatives, and obsolete files before they are curated into WoodWing. Curators and archivists can then prioritize high-value assets for preservation, improve catalog quality, and reduce the burden of managing unnecessary files.

• 5. Find unmanaged campaign and event assets outside the approved WoodWing workspace

  Data flow: OpenText Lens to WoodWing

  Marketing teams frequently create campaign assets, event photography, and video clips that end up scattered across team drives, email attachments, and collaboration tools. OpenText Lens can locate these assets across repositories and highlight content that should be moved into WoodWing for controlled reuse and distribution. This improves asset discoverability, reduces duplication of effort, and ensures that approved versions are available to agencies and internal teams.

• 6. Reduce risk during content retention and legal hold reviews

  Data flow: WoodWing to OpenText Lens

  When legal, compliance, or records teams need to review digital assets for retention or legal hold purposes, OpenText Lens can scan WoodWing content to identify files that may contain sensitive, regulated, or obsolete information. This is especially useful for publishing archives, campaign libraries, and event media collections. The result is faster review cycles, more accurate retention decisions, and lower risk of retaining content longer than necessary.

• 7. Clean up duplicate publishing and editorial assets before repurposing content

  Data flow: OpenText Lens to WoodWing

  Publishing teams often reuse photography, book content, InDesign layouts, and epub source files across multiple editions and channels. OpenText Lens can identify duplicate or near-duplicate files across repositories before they are imported or linked into WoodWing. Editorial and production teams can then standardize on the correct master assets, reduce version confusion, and avoid rework caused by outdated or conflicting files.

Overall, integrating WoodWing with OpenText Lens helps organizations manage rich media and publishing assets more intelligently. WoodWing provides the operational system for storing and distributing approved content, while OpenText Lens provides the visibility needed to govern that content, reduce risk, and make better decisions about what should be kept, moved, or retired.