WoodWing - SFTP Integration and Automation

Common Integration Use Cases Between WoodWing and SFTP

1. Secure distribution of approved product images to external partners

Direction: WoodWing to SFTP

Marketing or product teams can publish approved product photos, packshots, and lifestyle images from WoodWing to a secure SFTP folder for manufacturers, distributors, or retailers. This supports controlled release of final assets without giving external parties direct access to the DAM.

• Reduces manual email attachments and ad hoc file sharing
• Ensures partners receive only approved, version-controlled assets
• Supports scheduled delivery of image sets by product line or campaign

2. Automated transfer of print-ready publishing assets to print vendors

Direction: WoodWing to SFTP

Publishing teams can export final book layouts, InDesign files, EPUBs, cover images, and supporting artwork from WoodWing to a vendor-specific SFTP location. Print houses and publication partners can then pick up the files for production without exposing the internal content repository.

• Improves turnaround time for print and digital publication cycles
• Creates a repeatable handoff process for production teams
• Provides a secure channel for large, sensitive creative files

3. Secure delivery of museum and heritage collection media to preservation partners

Direction: WoodWing to SFTP

Museums and heritage organizations can use WoodWing to manage high-resolution images and videos of collections, then transfer selected assets to conservation labs, digitization vendors, or research partners through SFTP. This is useful when sharing archival media that must remain protected and traceable.

• Supports controlled sharing of culturally sensitive digital collections
• Maintains auditability for external access to heritage assets
• Enables batch delivery of media for restoration or research projects

4. Inbound ingestion of partner-supplied assets into WoodWing

Direction: SFTP to WoodWing

External agencies, photographers, event videographers, or content suppliers can upload raw or edited files to a secure SFTP drop zone, where an integration process imports them into WoodWing for review, tagging, and approval. This creates a structured intake workflow for large file deliveries.

• Eliminates manual downloading and re-uploading of files
• Standardizes asset intake from multiple suppliers
• Speeds up review cycles for marketing and publishing teams

5. Distribution of campaign asset packs to regional marketing teams

Direction: WoodWing to SFTP

Central marketing teams can package approved campaign assets such as banners, product imagery, event photos, and video clips in WoodWing and automatically publish them to regional SFTP folders. Local teams can then retrieve the correct asset set for their market, channel, or language.

• Ensures consistent brand execution across regions
• Reduces duplicate requests to the central creative team
• Supports localized rollout of time-sensitive campaigns

6. Secure backup and disaster recovery of master digital assets

Direction: WoodWing to SFTP

Organizations can use SFTP as a secure backup target for critical WoodWing-managed assets, including master images, videos, publication files, and metadata exports. This is valuable for disaster recovery planning and long-term retention of high-value digital content.

• Protects against accidental deletion or system outages
• Supports compliance and retention requirements
• Provides an encrypted off-platform copy of essential assets

7. Controlled exchange of product media for e-commerce and channel partners

Direction: Bi-directional

WoodWing can distribute approved product images and videos to channel partners via SFTP, while partners can return updated media requirements, replacement assets, or correction files through the same secure channel. This is useful for retail, marketplace, and catalog operations where asset updates are frequent.

• Improves coordination between internal content teams and external sales channels
• Supports fast correction of missing or outdated product media
• Creates a secure, auditable exchange process for commercial content

8. Secure transfer of event and campaign media from field teams to central DAM

Direction: SFTP to WoodWing

Photographers, agencies, and event teams can upload large volumes of raw photos and video footage to SFTP immediately after an event. WoodWing then ingests the files for curation, metadata enrichment, and reuse across marketing, publishing, and internal communications.

• Accelerates post-event content processing
• Reduces dependency on physical drives or consumer file-sharing tools
• Creates a governed path from field capture to enterprise asset management