Home | Connectors | 3Play Media | 3Play Media - xConnector Integration and Automation
3Play Media is widely used for captioning, transcription, audio description, localization, and accessibility services for video and audio content. xConnector is typically used as an integration and automation layer to move data between systems, trigger workflows, and synchronize business processes. Together, they can streamline media accessibility operations, reduce manual handoffs, and improve turnaround times across content, compliance, and publishing teams.
Flow: xConnector to 3Play Media
When a new video is uploaded in a CMS, DAM, LMS, or media library, xConnector can automatically create a captioning or transcription job in 3Play Media with the correct metadata, language, due date, and service level. This removes manual order entry and ensures every asset enters the accessibility workflow immediately.
Business value: Faster turnaround, fewer missed requests, and consistent job setup across teams.
Flow: 3Play Media to xConnector
xConnector can pull job status updates from 3Play Media and push them into project tracking tools, ticketing systems, or internal dashboards. As jobs move from submitted to in progress, review ready, and completed, stakeholders receive accurate progress updates without checking multiple systems.
Business value: Better visibility for operations, production, and compliance teams, with fewer status inquiries and less manual follow-up.
Flow: 3Play Media to xConnector
Once 3Play Media completes a transcript, caption file, or subtitle file, xConnector can route the output to the correct destination such as a video platform, LMS, intranet, or cloud storage repository. It can also rename files, map metadata, and attach the deliverable to the original content record.
Business value: Shorter publishing cycles and reduced risk of files being delivered to the wrong location or attached to the wrong asset.
Flow: Bi-directional
When a new asset is published, xConnector can trigger a 3Play Media request. After completion, 3Play Media can send the accessibility deliverables back through xConnector, which then updates the asset record, marks the compliance task complete, and notifies the responsible team. This creates a closed-loop process for accessibility governance.
Business value: Stronger compliance control, auditable workflow completion, and less dependence on manual tracking spreadsheets.
Flow: xConnector to 3Play Media
xConnector can classify incoming requests based on source system, content type, department, or deadline and assign priority levels in 3Play Media. For example, investor relations videos, legal training, or product launch content can be routed with expedited service rules and special instructions.
Business value: Better SLA management and more reliable handling of high-impact content.
Flow: 3Play Media to xConnector
xConnector can aggregate 3Play Media job data into BI tools or operational dashboards to track volume by department, average turnaround time, cost by service type, and backlog trends. This helps leaders understand demand patterns and optimize budgets and staffing.
Business value: Improved forecasting, vendor performance monitoring, and data-driven planning.
Flow: 3Play Media to xConnector
If a file is rejected, missing metadata, or requires clarification, xConnector can create an exception ticket in a service desk or workflow system and notify the content owner with the required action. Once corrected, the updated request can be resubmitted automatically or with minimal manual effort.
Business value: Faster issue resolution, fewer stalled jobs, and less operational overhead for media operations teams.
CyanGate, LLC
+1 (833) DAM-XPRT (326-9778) 
contactus@oneteg.com
