Acquia DAM (Widen) - Kentico Integration and Automation

Common Integration Use Cases Between Acquia DAM and Kentico

1. Centralized brand asset delivery to Kentico websites

Data flow: Acquia DAM to Kentico

Marketing teams store approved logos, banners, product images, videos, and campaign graphics in Acquia DAM, then publish them directly into Kentico pages, landing pages, and microsites. This ensures web teams always use the latest approved assets without manually downloading and re-uploading files.

• Reduces broken links and outdated imagery on live sites
• Improves brand consistency across all web properties
• Speeds up page and campaign publishing for marketing teams

2. Dynamic image transformation for responsive web content

Data flow: Acquia DAM to Kentico

Acquia DAM can provide transformed renditions of images and videos optimized for Kentico page layouts, device sizes, and channel requirements. Kentico content editors can select a master asset while the DAM delivers the correct format automatically.

• Eliminates manual resizing and duplicate file management
• Improves page performance with optimized media delivery
• Supports consistent rendering across desktop, tablet, and mobile experiences

3. Product content enrichment for eCommerce pages

Data flow: Acquia DAM to Kentico

For product detail pages and category pages in Kentico eCommerce, Acquia DAM can supply approved product photography, lifestyle imagery, spec sheets, and instructional videos. This gives merchandising teams a controlled source of truth for all visual product content.

• Accelerates product page launches and seasonal updates
• Improves conversion through richer product presentation
• Ensures product assets match current brand and compliance standards

4. Campaign landing page assembly with approved creative

Data flow: Acquia DAM to Kentico

Campaign managers can build Kentico landing pages using assets stored in Acquia DAM, including hero banners, call-to-action graphics, event visuals, and downloadable collateral. This supports faster campaign execution while keeping creative approvals centralized.

• Shortens time from campaign approval to launch
• Reduces dependency on design teams for every page update
• Maintains governance over campaign-specific creative

5. Asset usage analytics to improve content performance

Data flow: Kentico to Acquia DAM

Kentico can send asset usage data back to Acquia DAM, such as which images, videos, or documents are used on high-traffic pages, campaign landing pages, or product experiences. Marketing teams can then identify top-performing assets and retire underused content.

• Provides visibility into which assets drive engagement
• Supports better content investment and reuse decisions
• Helps teams prioritize future creative production

6. Automated asset governance and expiration control

Data flow: Bi-directional

When an asset is updated, replaced, or expired in Acquia DAM, Kentico can reflect those changes across websites and campaign pages. This is especially useful for regulated industries, seasonal promotions, and time-sensitive offers where outdated content creates risk.

• Prevents expired promotions or obsolete product visuals from remaining online
• Supports compliance and brand governance
• Reduces manual cleanup across multiple web properties

7. Self-service content operations for distributed marketing teams

Data flow: Acquia DAM to Kentico

Regional marketers, agencies, and business units can access approved assets in Acquia DAM and use them within Kentico without requesting files from central teams. This is valuable for organizations managing multiple brands, countries, or business lines.

• Improves productivity for distributed teams
• Reduces bottlenecks in central marketing operations
• Ensures local teams stay within brand guidelines

8. Content and asset alignment for personalized digital experiences

Data flow: Bi-directional

Kentico can use customer segment, campaign, or page context to determine which assets from Acquia DAM should be displayed, while DAM metadata can help organize assets by audience, product line, or campaign theme. This supports more relevant digital experiences across web and commerce journeys.

• Improves personalization with better content-to-asset alignment
• Helps marketing teams manage assets by audience and use case
• Creates a more efficient workflow between content, design, and web teams