Adobe Experience Manager Assets - Kentico Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and Kentico

1. Centralized brand asset delivery from Adobe Experience Manager Assets to Kentico

Data flow: Adobe Experience Manager Assets ? Kentico

Marketing and web teams can store approved images, videos, PDFs, and campaign creative in Adobe Experience Manager Assets and publish them directly into Kentico pages, landing pages, and microsites. Kentico editors then reuse only approved, version-controlled assets instead of uploading local copies.

• Ensures brand consistency across all web properties
• Reduces duplicate asset storage and manual file handling
• Speeds up page creation for campaigns and product launches

2. Dynamic media optimization for web and campaign performance

Data flow: Adobe Experience Manager Assets ? Kentico

Adobe Experience Manager Assets can supply optimized renditions of images and videos to Kentico based on device, channel, or page context. This supports faster page load times and better user experience without requiring the web team to manually create multiple file versions.

• Improves site performance and mobile experience
• Reduces creative production workload
• Supports responsive content delivery across campaigns and landing pages

3. Automated content refresh when assets are updated in the DAM

Data flow: Adobe Experience Manager Assets ? Kentico

When a creative file is replaced, re-approved, or versioned in Adobe Experience Manager Assets, Kentico can automatically reference the latest approved version. This is especially useful for regulated industries, seasonal promotions, and product imagery that changes frequently.

• Prevents outdated or noncompliant assets from remaining live
• Reduces manual updates across multiple web pages
• Supports governance and approval workflows

4. Campaign landing page production using approved creative assets

Data flow: Adobe Experience Manager Assets ? Kentico

Campaign managers can build landing pages in Kentico using pre-approved banners, hero images, brochures, and videos from Adobe Experience Manager Assets. This shortens campaign launch cycles because content teams do not need to wait for separate asset delivery or reformatting.

• Accelerates campaign execution
• Improves collaboration between creative and web teams
• Reduces risk of using unapproved or off-brand materials

5. Product and promotional content synchronization for eCommerce experiences

Data flow: Adobe Experience Manager Assets ? Kentico

For organizations using Kentico eCommerce, Adobe Experience Manager Assets can provide product lifestyle imagery, spec sheets, instruction manuals, and promotional videos to support product detail pages and category campaigns. This helps merchandising teams maintain consistent content across the storefront.

• Improves product presentation and conversion support
• Streamlines asset distribution to commerce pages
• Supports multi-market and multi-catalog content operations

6. Asset usage analytics to improve content governance

Data flow: Adobe Experience Manager Assets ? Kentico

Adobe Experience Manager Assets can provide insight into which assets are used most often in Kentico pages and campaigns. Marketing operations teams can use this information to retire underperforming assets, prioritize new creative production, and standardize high-value content formats.

• Improves content investment decisions
• Identifies high-performing creative for reuse
• Supports governance and lifecycle management

7. Bi-directional workflow for content teams and creative teams

Data flow: Bi-directional

Kentico content editors can request new assets or updated creative from Adobe Experience Manager Assets, while creative teams can receive feedback on asset performance and page usage from Kentico. This creates a practical operating model where web publishing and creative production stay aligned.

• Improves cross-team collaboration
• Creates a closed loop between asset creation and content delivery
• Helps teams respond faster to campaign and site changes

8. Regional and multilingual content distribution for global websites

Data flow: Adobe Experience Manager Assets ? Kentico

Global enterprises can manage master brand assets in Adobe Experience Manager Assets and distribute localized versions to regional Kentico sites. This supports consistent brand governance while allowing local teams to publish market-specific content and translations.

• Supports global brand control with local flexibility
• Reduces duplication of asset management across regions
• Improves speed for multilingual website updates