Adobe Experience Manager Assets - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Adobe Experience Manager Assets and OpenText Core Experience Insights

Adobe Experience Manager Assets and OpenText Core Experience Insights complement each other well in enterprise content operations. AEM Assets manages the creation, governance, and delivery of approved digital assets, while OpenText Core Experience Insights measures how those assets and related experiences are actually used, engaged with, and adopted. Together, they help marketing, creative, and digital teams improve content performance with evidence-based decisions.

1. Asset Performance Analysis for Campaign Optimization

Data flow: Adobe Experience Manager Assets to OpenText Core Experience Insights

Publish asset usage data, asset IDs, campaign references, and delivery metadata from AEM Assets into OpenText Core Experience Insights to measure which images, videos, and documents drive the highest engagement across web, mobile, and campaign experiences.

• Identify top-performing creative formats by audience segment, channel, or region
• Compare engagement for approved variants of the same asset
• Reduce spend on underperforming creative by replacing low-value assets faster

Business value: Improves campaign ROI and helps creative teams prioritize assets that generate measurable results.

2. Content Adoption Insights for Internal Digital Workplaces

Data flow: Adobe Experience Manager Assets to OpenText Core Experience Insights

Track how employees or partners interact with asset-backed content in portals, intranets, and knowledge hubs. AEM Assets supplies the source content and version history, while OpenText Core Experience Insights captures usage patterns, access frequency, and engagement trends.

• See which brand assets are most frequently reused by regional teams
• Identify content libraries that are rarely accessed and may need cleanup
• Measure adoption of new templates, product visuals, or compliance-approved documents

Business value: Supports digital workplace governance and reduces time wasted searching for or duplicating content.

3. Rights and Version Governance Based on Usage Trends

Data flow: Bi-directional

Use AEM Assets to manage rights, expiration dates, and version control, then feed usage insights from OpenText Core Experience Insights back to content owners so they can retire, refresh, or relicense assets based on actual demand.

• Flag high-use assets approaching rights expiration
• Prioritize updates for assets that drive strong engagement but are outdated
• Prevent continued use of low-performing or non-compliant content

Business value: Reduces legal and brand risk while ensuring the most valuable assets remain current and compliant.

4. Regional Content Localization Prioritization

Data flow: OpenText Core Experience Insights to Adobe Experience Manager Assets

Use engagement data by geography, language, or business unit to determine which assets should be localized first in AEM Assets. This helps global teams focus translation and adaptation efforts on content with the highest business impact.

• Prioritize localization for assets with strong engagement in target markets
• Identify regions where current creative is not resonating
• Support more efficient allocation of translation and design resources

Business value: Improves international campaign effectiveness and lowers unnecessary localization costs.

5. Creative Workflow Feedback Loop for Designers and Marketers

Data flow: OpenText Core Experience Insights to Adobe Experience Manager Assets

Send performance insights back into AEM Assets workflows so creative teams can review engagement metrics alongside asset metadata, approvals, and versions. This creates a closed loop between asset production and real-world performance.

• Show designers which visual styles or formats perform best
• Help marketers request revisions based on measurable outcomes
• Support faster approval of high-performing creative patterns

Business value: Shortens iteration cycles and improves collaboration between creative, marketing, and digital operations teams.

6. Asset Repository Cleanup and Rationalization

Data flow: OpenText Core Experience Insights to Adobe Experience Manager Assets

Use engagement and adoption data to identify assets in AEM Assets that are rarely used, duplicated, or no longer relevant. This supports content rationalization initiatives and improves repository quality.

• Detect stale assets that consume storage but add little value
• Consolidate duplicate or near-duplicate creative files
• Improve search relevance by focusing on high-value content

Business value: Lowers content management overhead and makes the asset library easier to navigate for business users.

7. Executive Reporting on Content Value and Experience Impact

Data flow: Bi-directional

Combine AEM Assets metadata such as asset type, campaign, owner, and publication status with OpenText Core Experience Insights engagement metrics to create executive dashboards that show the business impact of content investments.

• Measure which asset categories contribute most to engagement
• Track content reuse across teams and channels
• Report on the relationship between asset governance and experience performance

Business value: Gives leadership a clear view of content ROI and supports better budget and resource planning.

8. Continuous Improvement for Customer Experience Programs

Data flow: Adobe Experience Manager Assets to OpenText Core Experience Insights and back to Adobe Experience Manager Assets

For customer-facing digital experiences, AEM Assets provides the approved media used in pages, microsites, and campaigns, while OpenText Core Experience Insights measures how those experiences perform. Insights are then used to refine asset selection, creative direction, and content governance in AEM Assets.

• Test which hero images, banners, or product visuals drive stronger engagement
• Adjust content strategy based on actual audience behavior
• Improve consistency across web, mobile, and campaign touchpoints

Business value: Enables a data-driven content strategy that improves customer engagement and speeds up experience optimization.