Agility - Brandfolder Integration and Automation

Common Integration Use Cases Between Agility and Brandfolder

1. Centralized brand asset delivery to Agility content pages

Flow: Brandfolder ? Agility

Marketing teams store approved logos, campaign images, videos, and product visuals in Brandfolder, then surface those assets directly inside Agility CMS content models and page builders. Content editors can select only approved assets when creating landing pages, product pages, and campaign microsites.

• Reduces off-brand asset usage
• Eliminates manual downloading and re-uploading of files
• Speeds up page creation for marketing teams

2. Automatic asset metadata sync for better content governance

Flow: Bi-directional

Brandfolder asset metadata such as campaign name, usage rights, expiration date, product line, and region can be synchronized into Agility content fields. Agility can then use this metadata to control where and how assets appear across websites and digital experiences.

• Improves compliance with usage rights and expiration rules
• Supports regional and campaign-specific content governance
• Makes asset filtering easier for editors and approvers

3. Brand-approved landing page production for campaigns

Flow: Brandfolder ? Agility

When a campaign is launched, creative teams publish final approved banners, hero images, and social graphics in Brandfolder. Agility pulls those assets into campaign landing page templates so marketing teams can quickly build and publish pages without waiting for design or development support.

• Shortens campaign launch cycles
• Ensures consistent brand presentation across channels
• Allows marketing to operate independently while staying on-brand

4. Asset update propagation across multiple web properties

Flow: Brandfolder ? Agility

When a branded asset is updated in Brandfolder, Agility references the latest approved version automatically across all pages and microsites using that asset. This is especially useful for logos, product imagery, and seasonal campaign visuals that must remain consistent across multiple websites.

• Prevents outdated assets from remaining live
• Reduces manual maintenance across distributed web properties
• Supports headless and multi-site content operations

5. Content and asset approval workflow alignment

Flow: Bi-directional

Agility content approval states can be aligned with Brandfolder asset approval status so that pages cannot be published until the required assets are approved. Likewise, approved assets in Brandfolder can trigger content editors in Agility to complete page assembly or launch tasks.

• Improves governance across creative and web teams
• Reduces publishing errors caused by incomplete approvals
• Creates a more controlled release process for campaigns

6. Product and campaign content enrichment for ecommerce experiences

Flow: Brandfolder ? Agility

Brandfolder supplies high-resolution product photography, lifestyle imagery, and promotional graphics to Agility-powered product detail pages and campaign content modules. This is valuable for organizations that use Agility to manage content-rich commerce experiences.

• Enhances product storytelling and conversion-focused pages
• Supports consistent visual merchandising across channels
• Reduces dependence on manual asset handling by web teams

7. Regional or channel-specific asset distribution

Flow: Bi-directional

Brandfolder can organize assets by region, brand, or channel, while Agility can consume those assets based on site locale, audience segment, or campaign type. This allows different web properties to automatically use the correct approved creative for each market or channel.

• Supports global brand operations with local flexibility
• Reduces risk of using the wrong asset in a market
• Improves operational efficiency for distributed marketing teams

8. Asset usage visibility and content performance optimization

Flow: Agility ? Brandfolder

Usage data from Agility, such as which assets are placed on high-traffic pages or campaign landing pages, can be fed back into Brandfolder to help teams understand which creative performs best. This helps marketing and brand teams prioritize future asset production and retire underused content.

• Improves asset lifecycle management
• Helps teams focus on high-performing creative
• Provides better insight into content and brand asset value