Agility - CELUM Integration and Automation

Common Integration Use Cases Between Agility and CELUM

1. Centralized asset-to-content publishing for campaign pages

Data flow: CELUM ? Agility

Marketing teams store approved images, videos, banners, and brand graphics in CELUM, then publish selected assets directly into Agility content models for landing pages, campaign microsites, and homepage modules. This ensures content editors always use the latest approved creative without manual file handling.

• Reduces duplicate asset uploads across teams
• Speeds up campaign page creation
• Improves brand consistency by limiting use to approved assets only

2. Automated asset synchronization for headless content experiences

Data flow: CELUM ? Agility

When new assets are approved in CELUM, they are automatically synchronized to Agility through API or OneTeg-based integration. Agility then exposes those assets across websites, mobile apps, and other digital channels that consume its headless content APIs.

• Supports multi-channel publishing from a single asset source
• Eliminates manual asset re-entry for each channel
• Ensures consistent media delivery across web and mobile experiences

3. Brand governance and rights management for public content

Data flow: CELUM ? Agility

CELUM can act as the control point for rights-managed assets, expiration dates, and usage approvals. Only assets that meet governance rules are made available in Agility, preventing expired or non-compliant media from being published on customer-facing pages.

• Reduces legal and compliance risk
• Prevents accidental use of outdated or restricted assets
• Supports global brand governance across distributed marketing teams

4. Campaign collaboration between creative and web teams

Data flow: Bi-directional

Creative teams manage asset creation, review, and approval in CELUM, while web content teams assemble pages in Agility. Status updates, asset versions, and approval outcomes can be synchronized so both teams work from the same campaign timeline and avoid version conflicts.

• Improves cross-functional visibility
• Reduces rework caused by outdated creative versions
• Shortens campaign launch cycles

5. Dynamic content modules powered by approved media libraries

Data flow: CELUM ? Agility

Agility content editors can build reusable page components such as hero banners, product story cards, and testimonial sections that pull approved media from CELUM. This allows marketers to assemble rich pages quickly while staying within brand and legal guidelines.

• Enables faster page assembly with reusable content blocks
• Improves consistency across regional and product pages
• Reduces dependency on developers for media placement

6. Regional content localization with controlled asset reuse

Data flow: CELUM ? Agility

Global marketing teams can manage master assets in CELUM and distribute localized variants to Agility for regional websites. Local teams then combine translated copy in Agility with region-specific approved visuals, ensuring local relevance without losing brand control.

• Supports global-to-local content operations
• Minimizes asset duplication across markets
• Improves speed of regional campaign deployment

7. Asset lifecycle updates reflected in live content

Data flow: CELUM ? Agility

When an asset is replaced, updated, or retired in CELUM, the corresponding reference in Agility can be refreshed automatically or flagged for review. This helps content owners keep live pages aligned with the latest approved creative and avoid broken or outdated media.

• Maintains content accuracy over time
• Reduces manual cleanup of stale assets
• Improves operational control over published experiences

8. Faster product marketing page creation with DAM governed media

Data flow: CELUM ? Agility

For product launches, CELUM provides the approved product photography, lifestyle imagery, and campaign videos, while Agility manages the launch page content, messaging, and calls to action. This integration helps product marketing teams launch content-rich pages faster with fewer approval bottlenecks.

• Accelerates launch readiness for new products
• Aligns product messaging with approved visual assets
• Improves coordination between product, creative, and web teams