Agility - Loci Integration and Automation

Common Integration Use Cases Between Agility and Loci

1. Personalized content recommendations on website pages

Data flow: Loci ? Agility

Agility serves page content while Loci analyzes user behavior and content patterns to recommend the most relevant articles, landing pages, or resources. Agility can display these recommendations in page modules such as ?Related Content,? ?Recommended for You,? or ?Next Best Article.? This improves engagement, increases time on site, and helps marketing teams deliver more relevant experiences without manual curation.

2. Dynamic landing page personalization for campaigns

Data flow: Bi-directional

Marketing teams can build campaign landing pages in Agility and use Loci recommendation signals to tailor content blocks based on visitor interests, referral source, or previous interactions. Loci can return recommended content categories or assets, while Agility renders the appropriate modules and messaging. This supports higher conversion rates for paid media, email, and account-based marketing campaigns.

3. Content discovery and navigation optimization

Data flow: Loci ? Agility

Loci can analyze content consumption patterns and suggest the most relevant next pages, topic clusters, or navigation paths. Agility can use these recommendations to populate homepage modules, topic hubs, and internal linking sections. This helps users find relevant content faster, reduces bounce rates, and improves the performance of large content libraries.

4. Editorial workflow support for high-performing content placement

Data flow: Loci ? Agility

Content teams can use Loci insights to identify which content topics, formats, and assets are driving the strongest engagement. Agility editors can then prioritize those items in featured sections, content hubs, and campaign pages. This creates a feedback loop between audience behavior and editorial planning, helping teams focus on content that performs best.

5. Personalized resource centers and knowledge hubs

Data flow: Bi-directional

Agility can manage the structure and content of resource centers, while Loci recommends the most relevant assets such as blog posts, white papers, case studies, or videos based on user behavior. This is especially useful for B2B organizations with large content libraries and multiple audience segments. The result is a more useful self-service experience that supports lead nurturing and customer education.

6. Behavior-driven content recommendations across multiple channels

Data flow: Loci ? Agility

Because Agility supports content delivery across websites, mobile apps, and other digital channels, Loci recommendations can be reused across those touchpoints to maintain consistency in personalization. For example, a user who engages with a product guide on the website can later see related content in a mobile experience or microsite powered by Agility. This improves continuity across the customer journey.

7. Analytics-informed content strategy and optimization

Data flow: Bi-directional

Loci can provide recommendation performance data, such as click-through rates and content affinity trends, while Agility provides the content metadata and publishing context. Together, these insights help marketing and content teams understand which topics and content types drive engagement. Teams can use this information to refine content strategy, improve taxonomy, and plan future campaigns based on real user behavior.