Agility - OpenText Extended ECM - Content Server Integration and Automation

Common Integration Use Cases Between Agility and OpenText Extended ECM - Content Server

Agility and OpenText Extended ECM - Content Server complement each other well in organizations that need both fast, marketer-friendly digital content delivery and strong enterprise content governance. Agility is well suited for managing and publishing web and campaign content across digital channels, while OpenText Extended ECM - Content Server is designed to control documents, records, approvals, and long-term content lifecycle management. Integrating them helps teams separate public-facing content from governed enterprise content while keeping workflows connected.

1. Publishing approved corporate documents from OpenText to Agility

Direction: OpenText Extended ECM - Content Server to Agility

Use OpenText as the system of record for governed documents such as annual reports, policy documents, product brochures, investor materials, and compliance-approved PDFs. Once a document is approved and versioned in OpenText, the integration can publish a reference, metadata, or downloadable asset into Agility for use on public websites or campaign pages.

• Business value: ensures only approved content is exposed externally
• Operational benefit: marketing teams can reuse controlled content without manual file handling
• Typical workflow: legal or compliance approves in OpenText, then Agility automatically surfaces the latest approved version on the website

2. Managing website content approvals through enterprise workflow

Direction: Agility to OpenText Extended ECM - Content Server

When marketing teams create high-risk or regulated web content in Agility, such as claims, disclosures, or regulated product descriptions, the content can be routed into OpenText for formal review, approval, and audit tracking before publication. After approval, the content status is returned to Agility for publishing.

• Business value: reduces compliance risk for regulated industries
• Operational benefit: creates a clear approval trail for legal, risk, and compliance teams
• Typical workflow: content draft in Agility, review and approval in OpenText, publish back to Agility

3. Centralized document repository for marketing collateral

Direction: Bi-directional

Marketing teams often need access to governed collateral such as datasheets, case studies, white papers, and sales enablement assets. OpenText can serve as the master repository, while Agility can display approved assets in content pages, resource centers, and campaign landing pages. Metadata such as product line, region, language, and expiration date can be synchronized to support filtering and content governance.

• Business value: improves consistency across channels and reduces duplicate asset storage
• Operational benefit: one approved source for collateral used by web, sales, and partner teams
• Typical workflow: asset stored and governed in OpenText, surfaced in Agility via API or content reference

4. Controlled publication of policy and compliance content

Direction: OpenText Extended ECM - Content Server to Agility

Organizations can use OpenText to manage policies, terms and conditions, privacy notices, and other controlled content that must be versioned and auditable. Agility can then publish the current approved version to the website or customer portal while retaining the authoritative record in OpenText.

• Business value: supports legal defensibility and regulatory compliance
• Operational benefit: eliminates manual updates across multiple web pages
• Typical workflow: policy updated in OpenText, approval completed, Agility automatically updates the public page

5. Content lifecycle management for campaign assets

Direction: Bi-directional

Campaign assets often have a defined lifecycle, including draft, review, publish, archive, and disposition. Agility can manage the presentation layer and campaign page assembly, while OpenText manages the official record, retention rules, and archival disposition of the underlying assets and approvals. This is especially useful for time-bound promotions, event pages, and seasonal campaigns.

• Business value: improves governance over temporary and regulated campaign content
• Operational benefit: ensures expired content is archived or removed according to policy
• Typical workflow: campaign content created in Agility, approved and archived in OpenText after campaign close

6. Enterprise search and content discovery across governed and public content

Direction: Bi-directional

Users can search approved enterprise content in OpenText and published web content in Agility from a unified experience or connected search layer. This is useful for internal teams such as sales, customer support, and product marketing that need to find the latest approved external content and supporting documents quickly.

• Business value: reduces time spent searching across disconnected systems
• Operational benefit: improves reuse of approved content and reduces duplication
• Typical workflow: search results show public pages from Agility and governed documents from OpenText based on user role

7. Regional and multilingual content governance

Direction: Bi-directional

For global organizations, OpenText can manage master content, translations, and approval records, while Agility publishes localized versions to regional websites. Metadata such as language, market, and legal entity can be synchronized so that each region only publishes content approved for its market.

• Business value: supports consistent global messaging with local compliance
• Operational benefit: reduces risk of publishing unapproved regional content
• Typical workflow: master content approved in OpenText, translated versions distributed to Agility for regional publishing

8. Audit-ready content operations for regulated industries

Direction: Agility to OpenText Extended ECM - Content Server

In industries such as financial services, healthcare, and manufacturing, web content often needs to be traceable back to its source, approval history, and retention record. Agility can publish the customer-facing experience, while OpenText stores the supporting evidence, approval logs, and final published artifacts for audit and records management.

• Business value: strengthens audit readiness and regulatory response
• Operational benefit: provides a defensible record of what was published and when
• Typical workflow: published page snapshot, supporting documents, and approvals archived in OpenText