Akeneo - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Akeneo and OpenText Core Experience Insights

Akeneo is used to manage and distribute trusted product information across commerce, content, translation, print, and channel ecosystems. OpenText Core Experience Insights adds visibility into how users interact with that content and those experiences, helping teams measure engagement, identify friction, and improve adoption. Together, they enable a closed loop between product content operations and experience analytics.

1. Measure product content engagement across commerce and catalog experiences

Data flow: Akeneo to OpenText Core Experience Insights

Publish product data from Akeneo to commerce sites, online catalogs, or CMS platforms, then send interaction data from those experiences into OpenText Core Experience Insights. This allows teams to see which product pages, attributes, images, and downloads drive the most engagement.

• Track views, clicks, scroll depth, and conversion actions on product detail pages
• Identify which product attributes influence customer interest by category or region
• Compare engagement across channels such as web, retailer portals, and digital catalogs

Business value: Improves product content effectiveness, supports conversion optimization, and helps merchandising teams prioritize the most impactful content.

2. Optimize asset usage and performance for product documentation

Data flow: Akeneo to OpenText Core Experience Insights

Akeneo distributes product assets such as spec sheets, installation guides, brochures, and manuals to downstream channels. OpenText Core Experience Insights can capture which assets are downloaded, opened, shared, or abandoned, helping teams understand which documentation is actually used.

• Measure download rates for spec sheets and installation guides by product line
• Identify assets with low engagement or high drop-off rates
• Compare performance of different document formats, languages, or versions

Business value: Reduces wasted content production effort, improves documentation relevance, and supports better self-service for customers and partners.

3. Improve translation and localization priorities based on usage patterns

Data flow: OpenText Core Experience Insights to Akeneo

Use OpenText Core Experience Insights to identify which product pages, markets, or assets receive the highest traffic and engagement in specific regions. Feed those insights back into Akeneo to prioritize which product content should be translated or localized first through the translation management system.

• Prioritize localization for high-traffic products and high-value markets
• Detect regions where untranslated content is causing lower engagement
• Align translation spend with actual customer demand

Business value: Improves localization ROI, accelerates time to market in priority regions, and helps global teams focus on the most commercially important content.

4. Identify content gaps and friction in product discovery journeys

Data flow: OpenText Core Experience Insights to Akeneo

Analyze user behavior in commerce and catalog experiences to detect where customers struggle to find or understand product information. Feed these insights back to Akeneo so product content teams can enrich missing attributes, improve naming consistency, or add supporting assets.

• Detect high exit rates on product pages with incomplete attributes
• Spot search terms that return poor results due to missing metadata
• Highlight products with low engagement because of weak imagery or insufficient descriptions

Business value: Improves product discoverability, reduces customer friction, and supports higher conversion rates through better product data quality.

5. Support continuous improvement of channel syndication content

Data flow: Akeneo to OpenText Core Experience Insights, then OpenText Core Experience Insights to Akeneo

Akeneo syndicates product data to online retailers, marketplaces, and brick and mortar support channels. OpenText Core Experience Insights can compare how syndicated content performs across channels and feed those findings back to Akeneo for content refinement.

• Compare engagement and conversion by channel partner
• Identify which product titles, descriptions, or images perform best in each channel
• Adjust channel-specific content rules based on actual usage data

Business value: Improves channel performance, supports partner-specific optimization, and helps commercial teams standardize what works best.

6. Track adoption of product information workflows across internal teams

Data flow: Akeneo to OpenText Core Experience Insights

Monitor how internal users such as product managers, marketers, translators, and channel managers interact with product content workflows and published assets. OpenText Core Experience Insights can reveal adoption patterns, bottlenecks, and underused features in the product information ecosystem.

• Measure usage of product enrichment, approval, and publishing workflows
• Identify teams or regions with low adoption of standardized product data processes
• Spot workflow steps that cause delays or repeated rework

Business value: Improves operational efficiency, supports change management, and helps PIM owners refine governance and training.

7. Validate print and document automation effectiveness

Data flow: Akeneo to OpenText Core Experience Insights

Akeneo sends product data to print management systems to generate spec sheets, brochures, and other documentation. OpenText Core Experience Insights can measure how often those generated documents are accessed, downloaded, or reused, helping teams assess whether automated outputs meet business needs.

• Track usage of generated print assets by product family or market
• Identify documents that are rarely accessed after publication
• Compare engagement between automated and manually produced materials

Business value: Helps justify automation investments, improves document relevance, and reduces unnecessary print content production.

8. Create a feedback loop for product content governance and prioritization

Data flow: Bi-directional

Combine Akeneo content governance with OpenText Core Experience Insights analytics to create a continuous improvement loop. Akeneo provides the authoritative product content, while OpenText Core Experience Insights shows which content drives engagement and where users encounter issues. This enables governance teams to prioritize enrichment, cleanup, and content retirement based on evidence.

• Use engagement data to prioritize product record enrichment backlog
• Retire low-value assets or duplicate content that is not being used
• Align content governance with business outcomes such as conversion, adoption, and support deflection

Business value: Strengthens content governance, improves resource allocation, and ensures product information investments are tied to measurable outcomes.