Asana - Kentico Integration and Automation

Common Integration Use Cases Between Asana and Kentico

1. Content Request Intake from Kentico to Asana

Direction: Kentico ? Asana

When marketing or web teams identify a new content need in Kentico, such as a landing page update, campaign asset refresh, or SEO content revision, an Asana task can be created automatically with the request details, page URL, content type, priority, and due date. This gives content, design, and web operations teams a structured workflow for review and delivery.

Business value: Reduces manual handoffs, improves request tracking, and ensures content updates are handled consistently across teams.

2. Campaign Project Planning in Asana with Kentico Content Dependencies

Direction: Asana ? Kentico

Marketing teams can manage campaign execution in Asana while linking tasks to Kentico content deliverables such as microsites, banners, forms, and promotional pages. Asana tasks can include content requirements, approval checkpoints, and launch dates tied to Kentico publishing schedules.

Business value: Aligns campaign planning with content production, improves launch coordination, and helps teams meet go-live deadlines with fewer delays.

3. Content Approval Workflow Synchronization

Direction: Bi-directional

When a content item in Kentico moves to an approval stage, an Asana task can be created for reviewers such as legal, brand, or product marketing. Once the task is completed in Asana, the approval status can be updated back in Kentico so editors know the content is ready for publication.

Business value: Creates a controlled approval process, reduces email-based review cycles, and improves governance for regulated or brand-sensitive content.

4. Website Launch Coordination Across Teams

Direction: Asana ? Kentico

For website launches, redesigns, or campaign rollouts, Asana can serve as the master project plan while Kentico handles the content and page publishing work. Tasks in Asana can track dependencies for copywriting, design, QA, localization, and final publishing in Kentico.

Business value: Improves cross-functional visibility, helps teams manage dependencies, and reduces the risk of missed launch steps.

5. Content Performance Follow-Up Tasks

Direction: Kentico ? Asana

When a page or campaign in Kentico underperforms, such as low conversion rates or outdated messaging, an Asana task can be generated for the responsible team to review analytics, update content, or test new variants. The task can include page metrics, campaign source, and recommended actions.

Business value: Speeds up optimization cycles and turns performance insights into actionable work for content and digital teams.

6. Localization and Regional Content Management

Direction: Bi-directional

Global marketing teams can manage localization work in Asana while Kentico stores the translated content and regional page versions. When a new market page is needed, Asana can create tasks for translation, legal review, and regional approval. Once completed, Kentico can be updated with the approved localized content.

Business value: Supports scalable multilingual publishing, improves coordination across regional teams, and shortens time to market for international campaigns.

7. Content Operations Reporting and Workload Visibility

Direction: Kentico ? Asana

Publishing activity in Kentico, such as content backlog items, expired pages, or scheduled updates, can be pushed into Asana to help managers prioritize work and balance team capacity. This is especially useful for content operations teams managing high volumes of website changes.

Business value: Gives leaders better visibility into content demand, improves workload planning, and helps teams focus on the highest-impact updates.